Create Your Launch Calendar
The 8-Week Framework
A proven cycle for sustainable launches without burnout. Ship, learn, improve, repeat.
1-2
OPEN: Cart Open
Sales window, daily emails, social proof, urgency, close cart
3-5
DELIVER: Fulfillment
Onboard customers, deliver value, gather feedback, support
6
DOCUMENT: Capture Lessons
Record what worked, testimonials, metrics, case studies
7-8
ITERATE: Improve & Prep
Update offer, prep next launch, seed content, build demand
Your 8-Week Launch Plan
💡 Pro Tips for Success
During OPEN Phase
- Email daily with value + soft CTA
- Share social proof and testimonials
- Create urgency with bonuses and deadlines
- Go live for Q&A sessions
During DELIVER Phase
- Over-deliver on promises
- Create quick wins in week 1
- Gather feedback constantly
- Build community and support
During DOCUMENT Phase
- Request video testimonials
- Document wins and transformations
- Track all metrics and conversions
- Note what to improve next time
During ITERATE Phase
- Update offer based on feedback
- Seed next launch with content
- Build waitlist for next cohort
- Rest and avoid burnout