SWOT Analysis

Assess Your Strategic Position

What is SWOT Analysis?

SWOT Analysis is a strategic planning framework that helps you identify internal and external factors affecting your business. It stands for Strengths, Weaknesses, Opportunities, and Threats.

For content creators, this tool helps you understand what you're doing well (Strengths), where you need to improve (Weaknesses), what external trends you can leverage (Opportunities), and what challenges you need to prepare for (Threats).

Strengths

Internal advantages you have

Weaknesses

Internal limitations to address

Opportunities

External factors you can exploit

Threats

External challenges to prepare for

Progress Step 1 of 5

Strengths

What are your internal advantages?

List Your Strengths

Creator Example: "10 years industry experience" | "Engaged email list of 50K" | "High-quality video production" | "Unique storytelling style"

Weaknesses

What are your internal limitations?

List Your Weaknesses

Creator Example: "Limited time for content creation" | "Weak email marketing" | "No product to sell" | "Inconsistent branding"

Opportunities

What external factors can you leverage?

List Your Opportunities

Creator Example: "AI tools making production faster" | "YouTube Shorts growth" | "Brand deals in my niche increasing" | "Audience wants courses"

Threats

What external challenges should you prepare for?

List Your Threats

Creator Example: "YouTube algorithm changes" | "Oversaturated niche" | "Relying on one income stream" | "Platform policy changes"

Your SWOT Analysis

Here's your complete strategic assessment:

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Strengths

Internal Advantages

Weaknesses

Internal Limitations

Opportunities

External Advantages

Threats

External Challenges

Next Steps:

• Use your Strengths to capitalize on Opportunities
• Address Weaknesses to minimize Threats
• Build strategies that play to your strengths
• Create action plans to overcome weaknesses

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