I build products, grow audiences and ship with AI.
Product and growth operator. I ran a media business for most of my career, and I now build data products end to end with AI coding agents. Everything below is live and you can check it.
I'm open to product leadership and head of growth roles, contract or full time.
Proof of work
- Live products. Data sites I build and operate end to end.
- Open-source agent skills. 13 workflows I run with Claude Code, on GitHub.
- Build videos. The work, filmed as it happens, including what went wrong.
- Books. Including a USA Today bestseller, The Power of Creativity.
Experience
Founder and editor
Become a Writer Today
- Bootstrapped a media company with a team of freelance writers and editors.
- Launched digital courses and products, and ran the SEO and newsletter operation behind them.
- Rebuilt the site from WordPress to a static Astro site of free, data-backed tools for writers.
Founder, Consistent Publishing Ltd
Irish data products
- Build and operate Vendors.ie, Tenderwatch.ie and Leinster Insider: scrapers, data pipelines, SSR sites, email and payments.
- Ship with Claude Code as the builder: PRDs, parallel agents, review gates and monitoring I wrote myself.
- Publish the reusable parts as MIT-licensed agent skills, and film the builds for YouTube.
What I bring
Product
- Zero-to-one builds
- PRDs and scoping
- Pricing and payments
- Analytics and experiments
Growth
- SEO and programmatic content
- Newsletters and lifecycle email
- YouTube packaging
- Funnels and lead capture
AI engineering
- Claude Code and agent workflows
- Data pipelines and scrapers
- Netlify, Astro and serverless
- Monitoring and QA automation