Creator Leverage: Master AI. Build Systems. Grow Your Business

I’ve worked with clients for years. This week, I’m accepting five clients who I’ll work with directly for the rest of 2025 on their content strategy and offers. More on that in a moment, but first, here’s what three different clients said about working with me: “I really appreciate all your offerings in addition to the 1:1. You are a fantastic teacher and just really deliver so much value without the annoying bits so many video presenters have. I recommend you like crazy to my friends and...

Bored the other night, I asked ChatGPT if it’s trained itself on my oldest website, Become a Writer Today. Here’s what the AI model said: "Yes, Become a Writer Today is absolutely part of the training data corpus OpenAI models were trained on, via publicly available web content. That means: Your articles have likely been ingested (especially evergreen blog posts, guides, and tutorials). The tone, structure, and style of the site may have influenced how the model responds to questions about...

For years, I devoured business books. I kept a mega-list of must-read books in Apple Notes. I listened to my latest purchases on Audible while driving to the swimming pool, highlighted like mad on Kindle, and annotated my tattered paperbacks over coffee. This oddly formulaic, bizarre genre has hard and fast rules. A clever business book author (or their editor) must write a title with a catchy metaphor. Expect ones like: Winning the Game: How to Dominate Your MarketThe CEO’s Playbook:...

I started a profitable paid newsletter this year. Here's what I did. (And how you can do the same) I came up with the idea for PromptWritingStudio earlier this year. It’s essentially a paid newsletter that offers creators and business owners practical AI prompts and frameworks. I deliver these lessons two to three times a week. I’ve created courses before, but usually inside of Teachable, where customers can watch video lessons at their own pace. I didn’t want to spend hours writing sales...

I was re-reading one of my fav books about creativity over coffee the other morning: The Creative Habit by American choreographer Twyla Tharp. I’ve four game-changing insights from her book: 1 . Creativity loves routinesTharp loves a good morning routine and consistent work habits. She’s up every morning at five to get a cab to a local gym before her working day. She writes, “The ritual is not the stretching and weight training I put my body through each morning at the gym; the ritual is the...

Microsoft is laying off another 8,000 people on July 8th. They’re letting go of staff in middle management across its sales divisions. And they’re also cutting staff in their LinkedIn and Xbox divisions. Ouch! I was laid off from a fun journalism gig a few years ago, and signing up for social welfare isn’t enjoyable. Microsoft’s 8,000 layoffs won’t be the last big news story about AI taking people’s traditional jobs. But don’t confuse what’s happening now with the Great Recession. It’s not...

I spend $300+ a month on AI tools. Claude, ChatGPT, Gemini, Perplexity Pro, Grammarly, Cursor… My AI tool stack is stuffed. Do I need ALL these tools? Do YOU? Probably not. But here’s why I keep them anyway: Take Claude It's my fav AI tool of choice lately. I'm in Ireland, and it works great in the morning. Around 11 am GMT, Claude Sonnet 4 slows down and starts moaning about capacity issues. That's probably my American friends in EST and PST are firing up Claude over coffee. Claude 4.0,...