Creator Leverage: Master AI. Build Systems. Grow Your Business

My old job? Hitting a daily word count before lunch. I'm not a word wrangler anymore, though. My new job? Coming up with ideas for offers and lead magnets that convert. I can't do my job without help. So, I hired Claude. Well... I trained a Claude project on my creation process. Now, it generates lead magnets for my clients and me. It's quick and easy to use, too. (I might just give Claude a pay rise) I'll give you the exact prompt for this AI project at my workshop next week so you can use...

Last month, a 5-minute note outperformed lead magnets I’ve spent days creating… Writing a Substack daily note is a powerful way of growing an email list organically. They’re like tweets but with a much longer shelf life. Each one also acts like a mini lead magnet. Substack is promoting notes in their algorithm right now, giving early adopters of this strategy a significant advantage before the space becomes saturated. Last month, I spent 5 minutes writing a Substack note that went viral -...

The fast-food chain is rolling out advanced AI across 43,000 restaurants in the US. Soon, managers can turn to our future robot overloads to identify broken machines and wrong orders. McDonald’s is improving AI voice services at its drive-through counters. No more tapping madly on an oversized iPad. I don’t eat much McDonald’s, but like any business owner, I admire how they’ve SOP-d everything about their product. Walk into a McDonald’s in Dublin or New York, and you can expect the same...

Most lead magnets fail because they’re too general. I’ve created dozens of lead magnets for my business and clients. AI helps me develop them quickly and easily, partly because I trained it to avoid these 5 mistakes. Mistake 1: Creating what YOU think is valuable (not what your audience wants)Inspiration is good, but validation is better. I ask subscribers one question when they sign up to my email list. "What’s the number one problem you’re struggling with right now? Their answers usually...

It’s my anniversary! I started my daily newsletter a year ago. Writing these emails is more enjoyable than churning out SEO optimized blog posts week after week. After dropping the kids at school, I spent 20 minutes writing an email every. Then, I move on with my day. I like writing daily emails because I get replies from subscribers like one guy who wrote in from prison about a crime he didn’t commit. They also trigger some fun Stripe notifications when someone buys a product or an offer....

Denmark’s state-run postal service, PostNord, is ending letter deliveries at the end of 2025. Denmark offered its citizens a universal postal service for a whopping 400 years. Now, PostNord is claiming a 90% decline in letter volumes since 2000. The national postal service company says there’s little demand for this service today. So Hej hej! to the humble letter. I was in Denmark at the end of January, and I vouch that the alarmingly happy Danes are as glued to their devices as the rest of...

Nine years is a long time to nurture a lead. Earlier this month, I launched a paid newsletter for creators who want to use AI: PromptWritingStudio. Donning my marketer cap, I reviewed the launch after the cart closed to see who bought. I wanted to improve things next time. I stumbled across an intriguing statistic inside Kit. One customer signed up for my list back in 2016. From what I can tell, they haven’t bought anything else from me over the years, at least not directly via Kit. 9 years...