You don’t need to write multi-thousand-word prompts to get a usable output from ChatGPT. Most creators overcomplicate writing AI prompts. They write paragraphs of instructions and still get mediocre outputs. A good ChatGPT prompt has four parts, and you can cover them in a few sentences. First, describe the Persona. This is where you tell the AI tool who it is. “You’re a master storyteller” or “You’re Steve Jobs.” This puts GPT in the right mindset. Next comes the Task. Be specific about what...
2 days ago • 1 min read
Writing and creating online has never been easier. I’m a big tools guy. Here are 15 tools any creator can use to get started: 1) SEMRush or AHREFS—for keyword research 2) ChatGPT or Claude—for content ideation 3) Canva—for creating images quickly and easily 4) Grammarly—as an AI-powered writing assistant. 5) Hemingway App—for improving the readability of a piece of writing 6) Ulysses or IA Writer—for writing and formatting articles for the web 7) Workflowy—for creating outlines. Tutorial here...
3 days ago • 1 min read
Hey Reader, I’m working on something for you and want to make sure it’s exactly what you need. Can you take 10 seconds to answer this quick poll? 👇 Which product would you be most interested in? Newsletter Monetization Playbook – How to get sponsors, ads, and recurring revenue from your email list. Content Repurposing and Strategy System – A step-by-step system to turn one piece of content into multiple high-performing formats across platforms. Advanced LinkedIn for B2B Leads – A proven...
4 days ago • 1 min read
I’ve spent over a decade creating content. I come across bad advice and lies about this type of work all the time. The first biggest lie about creating content? “You need a great idea before you start writing.” Here’s the truth: Your first piece of content, whether it’s an email or a post, will flop. And so will your tenth. Your hundredth post might pop off, though. But you’ll never write a great post, if you don’t publish lots of bad ones first. So write and press publish. The second biggest...
5 days ago • 2 min read
I’m convinced Substack will be huge for creators in 2025. As I write this, the platform is spending $20 million to court TikTok users to migrate. Big-name authors and creators, including John Cleese and Hanif Kureishi, regularly write on the platform. I’ve also talked to many former journalists and creators who write on it and earn money from it. If you haven’t been writing on Substack regularly yet, let me share a few tactics for organically growing your publication. First, let’s discuss...
6 days ago • 2 min read
A few days ago, I invited you to join a beta program: AI Prompt Writing Studio In case you missed it, it’s an email course I’m writing for creators who want to use AI. Inside AI Prompt Writing Studio, you’ll learn:- How to make AI your precision execution tool while you focus on big ideas- Templates that turn one authentic story into a week’s worth of content- Systems to publish faster and scale your business without hiring- Ways to stand out when everyone else’s AI content sounds the same AI...
7 days ago • 1 min read
I spent last weekend reading Google’s massive guide to prompt engineering…. so you don’t have to. One thing stood out: a good prompt needs four different parts, not just one. According to Google, when using Gemini (or any AI tool), your prompts should include a persona, task, context, and format.Let me break this down. First, tell the AI who you are or who you’d like it to be. That’s the persona part. For the task, describe exactly what you want the AI to do. The more specific you are here,...
8 days ago • 2 min read
I sold off a few of my niche websites a few days ago. Although I’m keeping one site in my portfolio, I’ve quit the niche website business. The glory days of monetizing solely via SEO and paid ads are over. Many business owners I know have either abandoned this model or branched out. It took time and soul-searching to get to this point. Thanks to the proliferation of AI tools and the fickle Google algo, relying solely on SEO and ads is risky. Niche sites can still work, but the gold rush is...
9 days ago • 2 min read
You don’t need 100k followers to land premium clients. You need the right system. Today’s email is only relevant if you’re… Using LinkedIn for your business or brand Looking for more organic leads from LinkedIn I’ve refined a neat system that reaches my ideal customers and clients on LinkedIn. My system doesn’t involve standard advice you’ll read, like trying to go viral or commenting on dozens of posts by big guru-types. I don’t have to spend hours daily glued to my feed. It works on...
10 days ago • 1 min read