Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
2 days ago • 1 min read
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
3 days ago • 1 min read
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...
4 days ago • 1 min read
Hi Reader, My email list is the center of my business. When I write an article and want someone to read it…I email my list. When I publish a YouTube video and want someone to watch it …I email my list. When I’ve a new offer and I want someone to buy it…I email my list. When I’m launching a book and I want someone to order it…I email my list. When I’ve simply something to say, write about or share… I email my list! My email list is more valuable than my social media accounts and even my...
5 days ago • 1 min read
Hi Reader, For a few years, I loved slapping a few Irish sausages inside some toasted white bread… particularly if I was hungover. Now, I’d rather rub lemons in my eyeballs than stuff one of those monstrosities down my gullet. I watched a YouTube video showing how sausage makers put their artery-clogging meat bags together. A sausage maker grinds up the, yes, intestines of cows, chickens and pigs. Then, they douse the mix with salt to hide the taste. Lots of salt. (Fun fact: the word sausage...
6 days ago • 1 min read
Hi Reader, You know you’re running a creator business when you collect SaaS subscriptions like they’re going out of stock. That said, I use this time of the year to buy anything I’ll use for the next 12 months. If that’s you, I’ve compiled a list of Cyber Monday deals and courses for writers and content creators. Grammarly 50% off all plans. I use Grammarly to edit my content. I also sometimes use its AI writing assistant. I’m a big fan of its ability to rewrite multiple sentences at a click....
7 days ago • 1 min read
Hi Reader, A Scottish dairy farmer is selling the UK’s most expensive cup of coffee. You can buy a flat white from him for a whopping $344. That’s over 80 times the price of a regular cup of coffee in the UK. Why would anyone spend this much on their morning beverage? Well, you’re not just investing in a morning pick-me-up. Bruce Cunningham is selling shares in a crowdfunding Mossgiel Organic Dairy campaign to produce more milk. He wants to expand his operation out of Scotland to sell organic...
8 days ago • 1 min read
Hi Reader, The world's largest captive crocodile, Cassius, died in Greenland, Australia, earlier this month. Croc experts say Cassius lived for a whopping 120 years. That’s a good inning for anyone, never mind a hungry croc. Now, I’ve always had an odd fear of crocodiles. I love open-water swimming, and the idea of wading into a lake only to be pulled under by an 18-foot saltwater monster terrifies me. Am I irrational? Certainly. I live In a leafy Irish town 1000s of miles from the nearest...
9 days ago • 1 min read
Hi Reader, I ran a 60-minute live webinar on Zoom yesterday morning, The Minimalist CEO’s Guide to LinkedIn. In the webinar, I explained how to write organic content for LinkedIn and other platforms with a group of creators, entrepreneurs, and business owners. A few writers who provide ghostwriting services had questions, too. I also showed you should and shouldn’t use AI for your business. Now, some US readers of this newsletter wrote in from the United States to say: A. It’s Thanksgiving...
10 days ago • 1 min read