Creator Leverage: Master AI. Build Systems. Grow Your Business

This is your final reminder about buying a ticket for my AI Powered List Building workshop. I’ll host it tomorrow for ticker holders only. But I’ll include the recording if you can’t make it live at 1000 EST. Your invite is below. I take it down tonight. Buy your ticket today!

Tomorrow, I’m hosting a live workshop you won’t want to miss: ✨ AI-Powered List Building: Grow Your Email List with YouTube, LinkedIn & Substack ✨For just $97, you’ll learn how to: ✅ Use AI to attract and convert subscribers from YouTube, LinkedIn, and Substack ✅ Create high-converting lead magnets and CTAs with AI ✅ The best AI tools for automating content repurposing and maximizing reach Even if you’re new to AI, you’ll walk away with a clear, actionable system for growing and monetizing...

This Wednesday at 15:30 GMT / 10:30 EST, I’m running a workshop you won’t want to miss: ✨ AI-Powered List Building: Grow Your Email List with YouTube, LinkedIn & Substack ✨ For just $97, you’ll learn how to leverage AI to attract, engage, and convert your audience into a thriving email list—without wasting time on strategies that don’t work. Here’s what you’ll take away: ✅ AI-driven lead generation tactics to turn video views, LinkedIn posts, and Substack articles into subscribers ✅ How to...

My old job? Hitting a daily word count before lunch. I'm not a word wrangler anymore, though. My new job? Coming up with ideas for offers and lead magnets that convert. I can't do my job without help. So, I hired Claude. Well... I trained a Claude project on my creation process. Now, it generates lead magnets for my clients and me. It's quick and easy to use, too. (I might just give Claude a pay rise) I'll give you the exact prompt for this AI project at my workshop next week so you can use...

Last month, a 5-minute note outperformed lead magnets I’ve spent days creating… Writing a Substack daily note is a powerful way of growing an email list organically. They’re like tweets but with a much longer shelf life. Each one also acts like a mini lead magnet. Substack is promoting notes in their algorithm right now, giving early adopters of this strategy a significant advantage before the space becomes saturated. Last month, I spent 5 minutes writing a Substack note that went viral -...

The fast-food chain is rolling out advanced AI across 43,000 restaurants in the US. Soon, managers can turn to our future robot overloads to identify broken machines and wrong orders. McDonald’s is improving AI voice services at its drive-through counters. No more tapping madly on an oversized iPad. I don’t eat much McDonald’s, but like any business owner, I admire how they’ve SOP-d everything about their product. Walk into a McDonald’s in Dublin or New York, and you can expect the same...

Most lead magnets fail because they’re too general. I’ve created dozens of lead magnets for my business and clients. AI helps me develop them quickly and easily, partly because I trained it to avoid these 5 mistakes. Mistake 1: Creating what YOU think is valuable (not what your audience wants)Inspiration is good, but validation is better. I ask subscribers one question when they sign up to my email list. "What’s the number one problem you’re struggling with right now? Their answers usually...