Creator Leverage: Master AI. Build Systems. Grow Your Business

I love planning. Business planning. Personal planning. Planning for big races But plans don't always work out. Last weekend, I completed a full-distance triathlon in Roth, Germany. A 3.8km swim. A 180km bike ride. Followed by a 42 km marathon. I trained for 9 months with one BIG RACE PLAN in mind. I was aiming for a sub-12-hour race in Roth. But plans sometimes crumble in the face of reality. We were supposed to swim 3.8km in the canal wearing wetsuits. However, the water was too hot, so we'd...

A subscriber asked what tools I use to run my newsletter business. I’m a reformed tool collector. I’ve seen creators spend more time researching productivity apps than actually creating. They’ll debate Notion vs. Obsidian for weeks while their email list sits at 12 subscribers. I did the same thing! My approach these days? Find a few tools that work, stick with them, and get back to creating and growing your list! Occasionally, I’ll try a new AI tool but only after I’ve created some content...

Years ago, I invested a significant amount of money and time in creative writing classes. One month, our instructor gave us a perplexing assignment: write a short story in the style of Ernest Hemingway. Embarrassingly, I knew who Hemingway was, but I hadn’t read his stuff. It’s all but impossible to write like Hemingway… if you haven’t actually read any Hemingway! I wasn’t the only one. The instructor, sniffing out our literary ignorance, gave us printouts of one of Hemingway’s short stories...

You’ll write a good prompt for AI and want to reuse it. What’s the best way to manage all your prompts? Sure, you can reference them inside ChatGPT. But what happens when you want to switch from GPT to Claude or Gemini? I’m going to share a couple of workflows I use for managing my AI prompts. Sometimes I’ll write a good prompt for GPT and get great output. But what happens when you have dozens of different prompts to manage? Enter the concept of an AI prompt library. Here’s a prompt I...

I’ve worked with clients for years. This week, I’m accepting five clients who I’ll work with directly for the rest of 2025 on their content strategy and offers. More on that in a moment, but first, here’s what three different clients said about working with me: “I really appreciate all your offerings in addition to the 1:1. You are a fantastic teacher and just really deliver so much value without the annoying bits so many video presenters have. I recommend you like crazy to my friends and...

Bored the other night, I asked ChatGPT if it’s trained itself on my oldest website, Become a Writer Today. Here’s what the AI model said: "Yes, Become a Writer Today is absolutely part of the training data corpus OpenAI models were trained on, via publicly available web content. That means: Your articles have likely been ingested (especially evergreen blog posts, guides, and tutorials). The tone, structure, and style of the site may have influenced how the model responds to questions about...

For years, I devoured business books. I kept a mega-list of must-read books in Apple Notes. I listened to my latest purchases on Audible while driving to the swimming pool, highlighted like mad on Kindle, and annotated my tattered paperbacks over coffee. This oddly formulaic, bizarre genre has hard and fast rules. A clever business book author (or their editor) must write a title with a catchy metaphor. Expect ones like: Winning the Game: How to Dominate Your MarketThe CEO’s Playbook:...