Creator Leverage: Master AI. Build Systems. Grow Your Business

Tomorrow morning, I’ll go for a three or four hour bike ride around Glendalough. That’s a hilly national park in Wicklow, Ireland. I’m training for a triathlon this Summer, and my coach says the more time I spend on long, hilly bike rides, the better. He gives me a training plan to follow every week. When I’ve questions about a swim, run or bike session, I shoot him a quick WhatsApp message. I could probably figure out the answers myself via a determined Google search… or hours wasted on...

Content creators fail to monetize for three different reasons. 1. They chase virality instead of creating assets. I’ve gone viral few times on Medium, Facebook and Substack. Only recently, I shared a post on Facebook about AI that reached over five million people. I’m human, and I felt good about the post… for all of 60 seconds. Seeing those notifications from a viral post is a nice sugary rush, but you can’t take like and shares to the bank account (with one exception which I’ll cover in a...

Hi Reader, You've seen others in your niche build thriving businesses while you're still struggling to gain traction. They're not necessarily more talented—they have clarity and systems you don't. We're already 1/4 of the way through 2025. How much progress have you made on your goals this year? The harsh truth: Creating great content isn't enough anymore. Going viral is overrated. Trust me, I’ve done it. You can’t take likes and shares to the bank account. Instead, you need: A strategic...

I was looking at my calendar yesterday and was shocked by how quickly the first three months went by. Here’s a reality check: We’re 13 weeks into 2025. Are your January goals collecting dust in a forgotten Google Doc while you scramble to maintain momentum? The most successful creators and business owners I’ve worked with don’t wait until December to see how things went. They reassess several times yearly because reflection in April beats regret in December. I’ve guided dozens of coaches and...

Search fails because it can’t think like you do. If you rely solely on search, you’ll miss out on insights from seemingly unrelated notes. Most search tools only find exact word matches, but they rarely understand context or synonyms. That’ll slow down your creative work. Take Apple Notes. I love it and use it daily. But it’s got real limitations. Check out this example. If I search for “doorbell” in Apple Notes, it’ll find notes with this word. And if I search for “door”, it’ll do the same...

ChatGPT rolled out a fun, if controversial, image generator last week. If you prompt the 4o model, it’ll create hyper-realistic-looking images that look like hand drawings from Studio Ghibli. The Japanese equivalent of Pixar Studios, Studio Ghibli is behind films like Spirited Away, My Neighbor Totoro, and Princess Mononoke, I’ve tried a few AI image generators. They usually introduce hallucinations like hands floating in space, misplaced feet and odd-looking objects. They also struggle when...

Hey Reader, I’m putting together a 90-minute workshop to help creators, writers, and business owners get real results with AI — without losing their originality, voice, or sanity. But I want to make sure it hits the right note. Which of these potential topics would you want to attend? Clone Your Voice, Not Your Soul – Train AI to capture your writing style while preserving what makes your content original and impossible to replicate. The Idea Factory – Transform AI into your personal content...