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Creator Leverage: Master AI. Build Systems. Grow Your Business

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The MBA framework that’s actually useful

Last week, I cracked open my MBA strategy textbook after a hiatus. Some MBA frameworks are the corporate equivalent of watching paint dry. But I stumbled across one that’s actually useful: the McKinsey 7-S Framework. And no, you don’t need an MBA or a six-figure consulting gig to use it. This week, I applied it to my local newsletter project. The one about events in Leinster that I wrote to you about earlier this month. The framework helped me spot gaps I’d been ignoring—like the fact I had...

The white space challenge creatives are using to publish consistently

You know that project? The one you’ve been thinking about for months (or years). The manuscript, the course, the passion project that keeps showing up in your late-night thoughts. You’re not creating it because you’re lazy or untalented. You’re not creating it because you don’t have a system for protecting your creative time from the noise of daily life. I’ve spent years studying how prolific creators work. Robert Heinlein. Brian Eno. John Cleese. They don’t wait for inspiration. They build...

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Big update on my local newsletter

I launched a local newsletter in Ireland this year as a side business. Leinster Insider rounds up events and activities in Leinster, Ireland. I run the newsletter on Ghost and write 1–2 editions a week. I experimented with a few monetization models for this new local business, including resources, planners, and insider content. I didn’t want to lean too heavily into subscriptions or low-ticket offers. That’d only increase my workload without any revenue payoff. So, I decided to offer services...

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Replit

Replit just dropped Connectors — a new feature that lets you connect your code directly to Google Drive, YouTube, LinkedIn, Notion, and more. In this video, I show you how I used it to automate my content workflow. Basically, I use it to build tools that repurpose YouTube videos into LinkedIn posts, sync Google Docs into content calendars, and more. If you create, publish, or automate content, Replit Connectors turns your workspace into a mini Zapier — but fully programmable. Try Replit

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The real cost of an MBA

How much does an MBA cost? Find out what I'm spending in this video.

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Why I'm Doing an MBA

The answer may surprise you. Watch my video below.

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