Creator Leverage: Master AI. Build Systems. Grow Your Business

Kathleen wrote in to say she’s worried about AI stealing her work. “First off, I worry about many things with AI — copyright issues, having my work stolen — things like that.” Join the queue. The short answer? Don’t put anything into an AI model if you’re concerned about copyright, i.e, don’t talk to it, install it, or use it. And you’ll probably need to kill most of your SaaS subscriptions and social media accounts too… because they’re all feeding AI. Considering all the “Now with AI”...

I’ve been using ChatGPT-5 since it launched a few weeks ago, and it’s reasonably impressive. ChatGPT-5–5 does a far better job of referencing past conversations and chats… without needing a lot of context. I say “reasonably” as the latest AI model still struggles with some basic tasks like counting numbers and letters, which I wrote about a few days ago. It’s also got a rather annoying habit of answering almost every response with another question. I asked ChatGPT-5 how it could help me...

Yesterday, I explained what to do when AI forgets about past conversations. Today, Eugene wrote in with this gripe about AI: "I hate when you, for instance, write a story or blog and you…ask the AI for stuff like grammar corrections or just some simple editing, and then it sometimes changes your story. First up, checking grammar and spelling with AI: I’ve tested various AI models extensively for grammar and spelling fixes. The results are…variable. ChatGPT-5 is clever, but the latest LLMs...

A few days ago, I asked readers, “What’s your biggest frustration with AI?” Then, I promptly (boom, boom!) decamped to the sunny south east of Ireland for a few days away with the fam. I came home and found dozens of responses in my inbox. I’ll answer them here over the next few days. First up is Benjamin. He wanted help with this problem: “The erratic retention of earlier conversations, especially involving extended explorations of pillar posts, site architecture, and market assessments.”...

Online newsletters are one of my favorite business models. People spend a lot of time reading email. And if you build a newsletter, you don’t have to worry about an algorithm. So, I decided to create a local newsletter about things to do and events in Leinster, Ireland. That’s because I’m from Leinster so I know the area quite well. But, I wanted to use AI to help me iterate this project faster. I’m going to walk you through some of the things I’m doing to start and grow this newsletter. The...

I spent the past month or so on holiday in Spain and Germany with my wife and kids. In between trips, I scripted lessons for PromptWritingStudio. Each lesson is 500–600 words long and contains tested AI prompts and workflows for tools like ChatGPT, Claude, and Gemini. One of the more practical course lessons covers how to turn AI into an editorial assistant—the kind you’d typically pay a few grand for. I spent 15+ years as a journalist, sub-editor, and copywriter for various newspapers and...

A collector am I. I test AI prompts for a variety of use cases. I use them in ChatGPT, Gemini, and Claude and compare the outputs. I’ve rounded up some popular prompts for content creators, copywriting, email marketing, and more. Check them out here Feedback welcome :)