Map your market position and identify white space opportunities.
Visualize where you stand against competitors on two key dimensions.
Tip: Click on the matrix to position each competitor. Drag dots to adjust positions. Look for white space = opportunities.
Select the two most important dimensions for your market. Common choices: Price vs Quality, Features vs Simplicity.
List your company and 3-6 key competitors. Click on the matrix to position each one based on the axes you chose.
Look for empty areas on the matrix—these represent market opportunities where no one is competing.
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