Hi Reader,

Or did it?

They said a runner would never break a sub-two-hour marathon.

That was until 2019.

Kenyan man Eliud Kipchoge ran 42.195 KM in 1:59:40:2.

It was a seismic event for the sport of running

After the Vienna event, an odd thing happened.

Some athletes and coaches complained about the prototype running shoes Kipchoge wore.

His Nike Alphafly contained a carbon plate.

This plate was unlike anything in running shoes to date.

It propelled Kipchoge forward so he could run faster.

Those who tried the shoes in the months after the race said,

And yet:

Running purists argued on X that this technology detracted from the sport.

Fast forward to any big city marathon in 2024.

Every professional and most amateur runners at the start line in a marathon wears a variation of those shoes.

In fact:

I’m running a marathon in Seville Spain this week…

And I’m wearing shoes with this tech, too.

I’m hardly a professional runner, but…

(I'll take any edge I can get).

You can run faster in a pair of carbon plate running shoes versus regular running shoes.

And your legs recover quicker, too.

Does this crazy new technology take away from running at its purest?

Perhaps.

But most marathon runners want PBs.

Carbon plate shoes won’t run the race or get that PB.

But…

If you’ve put the work in during training, they can help.

It’s kind of like writing with AI.

Many writers love taking to X and Threads.

They complain ChatGPT takes away from writing at its purest.

The results are bland and generic, they say.

It sucks creativity from writing, they complain.

They have a case, but…

AI is a new technology that writers are embracing.

If you know how to write an effective AI prompt…

If you’re prepared to spend more time editing and less time drafting...

If you’re happy to test new AI tools as part of your writing workflow..

AI can help get you to The END faster and earn more money.

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