Hi Reader,

Here’s what a typical week looks like for me:

On Mondays, I plan the content I’m working on for the week.

I spend 30-60 minutes researching keywords for articles I want to write for my site or commission with freelancers.

I also pick one big piece of content to create for the week, like a YouTube video or email newsletter.

I’ll check in with a team member and handle administrative tasks like invoicing.

Finally, I spend 30-60 minutes engaging with other creators on LinkedIn using Taplio.

I do this every day at the moment. I'm finding the reach is great on LinkedIn.

I'm also working on a coaching offer in the B2B writing space, hence the LinkedIn focus.

If you're going to write on social media, it's not set and forget it.

Spend at least 30 minutes engaging with other creators per day.

On Tuesdays, I’ll work on my content asset for the week. That means two to three hours of deep work while wearing noise-canceling headphones and listening to music from Flow State on Substack.

That afternoon, I’ll schedule content for social media. At the moment, I work one week in advance. I tried scheduling further out, but I found the content either dates or needs to change it.

I also spend the afternoons on calls with potential clients and or taking an online course.

On Wednesdays, I usually record short-form and long-form videos for my YouTube channel.

I find it easier to batch-record video rather than press record ad-hoc.

So, I’ll create a long-form video and 5-10 shorts.

I find video more tiring than writing. So, I don’t do anything else on Wednesdays besides recording videos.

On Thursdays, I’ll either edit footage from the previous day or give it all to an editor.

It depends on my budget and if I’m behind or ahead on my big piece of content for the week.

Many new creators and writers can't afford to outsource, but I'd encourage you to list things you'd like to hand off. Tax returns and books usually come to mind!

On Fridays, I schedule my weekly newsletter.

I also repurpose parts of this newsletter for Substack and Medium.

In the afternoon, I review my stats for the week. I’ll check which posts got the most engagement and which content flopped.

I’ll also check my traffic, email list rates, and revenue.

I limit checking stats to once a week, as hitting refresh on Google Analytics can easily become a form of procrastination… or anxiety!

During this weekly review, I’ll also review my calendar and set 3 priorities for the week ahead.

That’s what my week looks like these days. But creating content for a living often means changing my routine, so I’d expect my weekly routine to vary.

What does your week look like?

Write on,

Bryan Collins

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