Big piece of feedback for my community

Hi Reader,

A few days ago, I hosted a Pro Writers Only coaching call.

All of these clients are great at what they do.

I chatted with the owner of an educational science and technology writing business. I also talked to a freelance writer who’s busy landing clients in several niches.

And I caught up with another busy author getting ready to publish not just one, but FIVE books.

These writers have success stories to share about their blog posts, articles and books.

And yet, I offered up one common piece of feedback.

It probably applies to you.

And it’s something I remind myself regularly to do.

These writers have a wealth of professional experience, reviews, testimonials, case studies, and other examples of social proof. They know their niche or industry inside out.

But they’re not using or pointing to these examples in their content.

I sometimes make this mistake, too.

Only recently, a business coach told me I needed to talk about my experiences more when talking to business clients.

My problem?

I’m Irish.

In Ireland, we shun people who brag about their achievements.

A sizeable number of Irish people dislike Bono simply because he pontificates that U2 is the best band in the world.

But, here’s the thing…

If you want to succeed as a Pro Writer today, one of your jobs is to collect social proof, reviews, testimonials, and examples of how you helped others.

It’s easier than you think to collect social proof. And using social proof will help you sell more.

I’d a coaching call with a new client a few days ago…

He’s breaking into the freelance writing game, and he wants to make his daughter feel proud.

This client has talent; he just needs more work.

So, I showed him how and where to find these testimonials.

Once he collects a few, his next job…

Your next job…

Is to use social proof to find higher-paying clients.

If you need help writing online, I’m running a Pro Writers Only workshop in a few days. I’ll show you how to create a month of content in 90 minutes.

Write on,
Bryan Collins