BCG Matrix

Analyze Your Product Portfolio

What is the BCG Matrix?

The BCG Growth-Share Matrix helps you categorize your products/content into 4 quadrants based on market growth (potential) and market share (current performance).

For content creators, this helps you decide which content/products to invest in, maintain, develop, or discontinue. It's about allocating your limited time and resources strategically.

⭐ Stars

High growth + High share = Invest heavily

❓ Question Marks

High growth + Low share = Invest or divest

🐄 Cash Cows

Low growth + High share = Milk for cash

🐕 Dogs

Low growth + Low share = Consider discontinuing

Progress Step 1 of 5

Step 1: Stars ⭐

Products/content with HIGH GROWTH potential and HIGH current performance

List Your Stars

Example: "AI productivity content (viral + growing market)" | "Live coaching program (selling well + demand increasing)"

Step 2: Question Marks ❓

Products/content with HIGH GROWTH potential but LOW current performance

List Your Question Marks

Example: "Web3 content (growing interest but low views)" | "New product (big market but not selling)"

Step 3: Cash Cows 🐄

Products/content with LOW GROWTH potential but HIGH current performance

List Your Cash Cows

Example: "Excel course (mature but sells steadily)" | "Email course (passive income, saturated niche)"

Step 4: Dogs 🐕

Products/content with LOW GROWTH potential and LOW current performance

List Your Dogs

Example: "Google+ tips (dead platform)" | "Outdated tech course (irrelevant + not selling)"

Your BCG Matrix

Here's your product portfolio breakdown:

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⭐ Stars

High Growth + High Share → Invest Heavily

❓ Question Marks

High Growth + Low Share → Invest or Divest

🐄 Cash Cows

Low Growth + High Share → Maintain & Milk

🐕 Dogs

Low Growth + Low Share → Divest or Reposition

Strategic Actions:

• Stars: Invest maximum resources—these are your future
• Question Marks: Test and decide—turn into Stars or cut
• Cash Cows: Maintain with minimal effort, harvest profits
• Dogs: Discontinue or reposition—don't waste resources

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