Business Model Canvas

Design Your Complete Business Model

What is the Business Model Canvas?

The Business Model Canvas is a strategic tool that visualizes your entire business model on one page using 9 building blocks. It helps you understand how you create, deliver, and capture value.

For content creators, this tool helps you design a sustainable business by mapping out who you serve, what you offer, how you reach them, and how you make money—all in one cohesive framework.

Progress Step 1 of 10

Step 1: Customer Segments

Who are you creating value for? Who are your most important customers?

Define Your Customer Segments

Example: "Content creators with 10K-100K followers" | "B2B SaaS founders" | "Corporate employees learning new skills"

Step 2: Value Propositions

What value do you deliver? What problem are you solving? Why should customers choose you?

Your Value Proposition

Example: "Learn to code in 100 days with daily support" | "Actionable productivity tips from real experience"

Step 3: Channels

How do you reach and communicate with your customer segments?

Your Distribution Channels

Example: "YouTube for education + Newsletter for deeper dives + Twitter for engagement"

Step 4: Customer Relationships

How do you get, keep, and grow your relationships with customers?

Your Relationship Strategy

Example: "Automated email sequences + Active Discord community + Quarterly live workshops"

Step 5: Revenue Streams

How do you make money? What are customers willing to pay for?

Your Revenue Sources

Example: "YouTube ads $2K/mo + Sponsorships $5K/mo + Course sales $3K/mo + Community $1K/mo"

Step 6: Key Resources

What key assets do you need to make your business model work?

Your Essential Resources

Example: "50K email subscribers" | "Personal brand & credibility" | "Video production setup" | "$5K/mo budget"

Step 7: Key Activities

What key things must you do to make your business model work?

Your Core Activities

Example: "Create 3 videos/week" | "Write daily newsletter" | "Engage with community daily" | "Monthly product updates"

Step 8: Key Partners

Who are your key partners and suppliers? What do they help you with?

Your Strategic Partnerships

Example: "Upwork editor" | "YouTube Partner Program" | "ConvertKit" | "Collaboration with 3 creators in niche"

Step 9: Cost Structure

What are your most important costs? Which resources and activities are most expensive?

Your Key Costs

Example: "Total monthly: $1500 (Software $300 + Freelancers $800 + Ads $400)"

Your Business Model Canvas

Here's your complete business model:

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Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

Key Resources

Channels

Cost Structure

Revenue Streams

Next Steps:

• Identify gaps or weak areas in your model
• Test assumptions with real customers
• Ensure revenue > costs for sustainability
• Iterate and refine based on feedback

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