Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How to blow up your account on LinkedIn
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Hi Reader, When Google tanked my website traffic last year, I changed my content strategy. Bye, bye SEO. Hello writing on social media, specifically LinkedIn. I used to think LinkedIn was for bragging about a job or applying for work. I have a reasonably sized account from my corporate copywriting days, but I didn’t use it much. Oddly enough, I was worried about what former colleagues would think if they read my posts about writing and content strategy. I overcame those fears when I discovered LinkedIn is a great network for connecting with business owners and creators. The caliber of people writing and creating on LinkedIn far exceeds the bots and trolls you’ll read on other networks (ahem….X.) The algo is more rewarding towards quality content, too. I didn’t want to start from scratch, though. So, I spent a good chunk of change on consulting time with top creators on LinkedIn. I’m using their strategies to write on the platform and grow my account. I share one of them with you in this video. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I’ve spent years testing and reviewing apps, tools, and courses for creators. I’ve tried 100s of them to record videos and create tutorials. I’ve partnered up a few of my favorites for Black Friday and Cyber Monday. Here are a few early-access offers: Grammarly (50% off)My biggest mistake when I started writing online? Spending hours editing and revising my work. Enter Grammarly. I can quickly work through content and find and fix errors easily. That means I can press publish...
Hi Reader, Are you overthinking your newsletter? I was on a Zoom call with a small business owner the other day. They said about their list: “I started my email list. It’s all segmented, but I’m not sending a regular email to my mailing list. I email them once a month or less. Have you any suggestions on how frequently ‘nurture’ emails should go out?” I’m always surprised when I hear objections like this. “I don’t want to annoy my email list” List owners regularly complain about this. But...
Hi Reader, I've geeked out on productivity apps for years. Nine out of ten are full of bloated features most people don't need. All I need? A way of seeing my work in one place and limiting the amount of tasks I work on each day. I've stuck with Trello the longest because it's ideal for this type of work. These days, I use Trello to manage my writing projects, content creation, and different parts of my business. I also use it to collaborate with other team members. I recorded this complete...