Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The hard truth about your dead email list (and how to fix it)
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Hi Reader, Are you overthinking your newsletter? I was on a Zoom call with a small business owner the other day. They said about their list: “I started my email list. It’s all segmented, but I’m not sending a regular email to my mailing list. I email them once a month or less. Have you any suggestions on how frequently ‘nurture’ emails should go out?” I’m always surprised when I hear objections like this. “I don’t want to annoy my email list” List owners regularly complain about this. But what’s the point of growing an email list if you don’t use it? The worst thing that can happen? People unsubscribe. I get why list owners are reluctant to email their lists. First, writing an engaging email takes time. Pressing send doesn’t trigger the dopamine rush of banging out a post for social media. It’s easier to spend time doing things that feel productive, like… A/B subject line testing, segmentation, and mapping a nurture strategy. The reality? These things are a waste of time for most list owners. If you want to build a relationship with your audience and earn more, you’re far better off doing ONE thing. Send more emails to your list. So here’s a challenge for you: Ditch the templates, A/B subject line testing, and nurture strategies. Instead, 1) Pick one idea relevant to your audience Sounds simple, right? Let me know how it goes. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...