Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The hard truth about your dead email list (and how to fix it)
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Hi Reader, Are you overthinking your newsletter? I was on a Zoom call with a small business owner the other day. They said about their list: “I started my email list. It’s all segmented, but I’m not sending a regular email to my mailing list. I email them once a month or less. Have you any suggestions on how frequently ‘nurture’ emails should go out?” I’m always surprised when I hear objections like this. “I don’t want to annoy my email list” List owners regularly complain about this. But what’s the point of growing an email list if you don’t use it? The worst thing that can happen? People unsubscribe. I get why list owners are reluctant to email their lists. First, writing an engaging email takes time. Pressing send doesn’t trigger the dopamine rush of banging out a post for social media. It’s easier to spend time doing things that feel productive, like… A/B subject line testing, segmentation, and mapping a nurture strategy. The reality? These things are a waste of time for most list owners. If you want to build a relationship with your audience and earn more, you’re far better off doing ONE thing. Send more emails to your list. So here’s a challenge for you: Ditch the templates, A/B subject line testing, and nurture strategies. Instead, 1) Pick one idea relevant to your audience Sounds simple, right? Let me know how it goes. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I’ve spent years testing and reviewing apps, tools, and courses for creators. I’ve tried 100s of them to record videos and create tutorials. I’ve partnered up a few of my favorites for Black Friday and Cyber Monday. Here are a few early-access offers: Grammarly (50% off)My biggest mistake when I started writing online? Spending hours editing and revising my work. Enter Grammarly. I can quickly work through content and find and fix errors easily. That means I can press publish...
Hi Reader, I've geeked out on productivity apps for years. Nine out of ten are full of bloated features most people don't need. All I need? A way of seeing my work in one place and limiting the amount of tasks I work on each day. I've stuck with Trello the longest because it's ideal for this type of work. These days, I use Trello to manage my writing projects, content creation, and different parts of my business. I also use it to collaborate with other team members. I recorded this complete...
Hi Reader, Using ChatGPT for content generation feels like playing a frustrating game of squash. I shoot a prompt into ChatGPT. It spits content back at me. I tell ChatGPT the content isn’t good enough and lob it back with a new prompt. And we go backwards and forwards till I finally get something I can use. That’s all changed with Canvas mode, which ChatGTP rolled out a few weeks ago. Now, I can work on content in real time with ChatGPT. It feels more like a writing assistant that adapts in...