How I Use Trello to Run My Content Business


Hi Reader,

I've geeked out on productivity apps for years. Nine out of ten are full of bloated features most people don't need.

All I need?

A way of seeing my work in one place and limiting the amount of tasks I work on each day.

I've stuck with Trello the longest because it's ideal for this type of work.

These days, I use Trello to manage my writing projects, content creation, and different parts of my business. I also use it to collaborate with other team members.

I recorded this complete guide to show you how to set it up, and how I use it for different projects.

video preview

Write on,
Bryan Collins

sponsored by: Shortform

There are many ways to learn and grow as a writer, and Shortform has quickly becoming an incredible tool. It’s more than just a book summary app—it offers detailed, high-quality guides across 30+ categories, from business and self-improvement to creativity and health. Here are a few of my top picks:

  • Quiet by Susan Cain: This guide digs into the hidden power of introverts, showing the unique perspectives they bring—perfect for understanding character depth and nuance in storytelling.
  • The End of the World Is Just the Beginning by Peter Zeihan: Zeihan’s insights into our shifting world inspire new ways to think about global narratives.
  • Steal Like an Artist by Austin Kleon: This guide is full of tips for finding inspiration and developing your own voice—essential for anyone who wants to stand out creatively.

Shortform’s guides go deeper than typical summaries. You get concise 1-page overviews, chapter-by-chapter breakdowns, and even exercises to apply what you’ve learned. They even offer a browser extension—saving time by summarizing articles and videos online.

If you’re ready to get key insights from books faster, this is your chance to try it out. My readers get an exclusive 20% discount and a free trial to start leveling up their skills with Shortform.

Letters From the Desk of Bryan Collins

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

Read more from Letters From the Desk of Bryan Collins

I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...

A reader said she’s started writing online. Her main challenge is seeing what content works without getting caught up in the numbers. At first glance, the numbers show creating shallow clickbait content is the way to go. On LinkedIn, round-ups of Harvard Business courses go viral every other week. On Insta, my feed is stuffed with jacked guys and gals running in the snow while wearing headphones and listening to dramatic music. On X, it’s threads starting with lines like, “You won’t believe...

I’m working on three new programs right now. I’ll only go with one, though. Which one interests you the most? Mastering Prompt Engineering: A private daily newsletter offering AI-powered content ideas and prompts. Scalable Content Accelerator: A capped program for content creators serious about scaling their income. The Daily Content Engine: A private Telegram community where I’ll share one actionable idea for a piece of content per day and give you feedback on what you create.