profile

Letters From the Desk of Bryan Collins

I'm a best-selling author from Ireland and I can help you become a pro creator.

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

NewspaperPostsLinkLinksBagProducts
Featured Post

Why "Value, Value, Value" is Killing Your Business

Hi Reader, A common online trope for creators? Give away 95% of your best ideas. At first glance, this advice works. If you publish valuable content consistently, you’ll get hundreds, if not thousands, of impressions, likes, and shares. I did this for a few years with SEO and on Facebook. But giving away value, value, value attracts two types of people: beginners and tire kickers. Beginners devour value content. They’ll line up like hungry dinners at a buffet, devouring all you’ve got....

about 5 hours ago • 1 min read
grayscale photography of two people raising their hands

Hi Reader, I’ve created, launched, and sold online courses since 2016. I’ve also promoted other creator’s courses as an affiliate. Some course launches I worked on were profitable successes. Others were painful flops. The online course model sounds great… in theory. Spend a week or two recording a course about a topic you can teach. Then, sell your course over and over. And build a 6-figure digital empire. The reality of the online course model in 2024 is different to 2016. Course launches...

1 day ago • 1 min read
group of people on stairs under clear white sky

Hi Reader, I want to help more creators, so I'm making it easier for you to work with me. I'm opening the doors to Pro Creators Only, a private community that makes accessing everything I've got easier and cheaper. (Previously, I called my community Pro Writers Only, but coaching involves more than writing). My goal for you is simple: To get you earning an extra $5,000 - $10,000 a month for your creator business, no matter your audience size, with one offer, funnel, and post a day. Even if...

2 days ago • 1 min read
a gift box with a brown bow on a yellow background

Hi Reader, Over the past few weeks, I ran workshops and hosted coaching calls with Pro Writers Only members. I plan on running several more premium workshops. These workshops are live, actionable, and last 60–90 minutes. Which workshop topic interests you the most? Writing Online: How to Build Your Brand By Publishing on Social Media Self-Editing Mastery: How to Go From First Draft to Done Running a Newsletter: How to Write Profitable Emails That Readers Love So, tick the box that you most...

3 days ago • 1 min read
a woman making a funny face with her finger

Hi Reader, Now’s your last chance to pick up the Digital Writer’s Command Center. You can snag it now for 50% off. It’s a Notion operating system I use to manage all my content. The price goes back up after midnight. You know what to do. Write on, Bryan Collins Grammarly is running a back-to-school offer for September. You can claim 50% off any Grammarly plan. I've partnered with Grammarly as it's a tool I use for my business. I use this app daily for grammar checking, plagiarism checkers, AI...

4 days ago • 1 min read

Hi Reader, I'm going to give you a simple strategy for repurposing your content. And you can do it with AI. This strategy saves me hours of time every week. Not only that but it gives me plenty of opportunities to take content that I've written and improve it. It's something that I would have paid someone to do a few years ago. But now it's possible with AI because I've spent a couple of hours training it to write and work like I do. Here's how my strategy works. Once per day, I write and...

4 days ago • 1 min read
A close up of a metal object on a table

Hi Reader, I spent this week telling you all about the Writer’s Command Center I built inside of Notion. I built it for writers and content creators. It'll help you write online and grow your audience. I use it every day. The template is on sale right now. But the price goes back next week. Don't worry! It comes with a 30-day money-back guarantee. And I'll help you set it up. https://writercommandcenter.carrd.co/ Check It Out Write on, Bryan Collins P.S. I've included some nifty AI prompts...

5 days ago • 1 min read
A yellow pool ball with the number one on it

Hi Reader, I love nothing more than a good routine. And I save my favorite routine for Friday mornings. Every Friday around 11 am, I brew an Americano and spend an hour reviewing what’s working and not working in my business. During my weekly review, I log into my ConvertKit and check my email stats. I also check my website analytics, YouTube, and social media stats. I check how all my content and emails have performed over the past seven days. I pull out content that over-indexed, generated...

6 days ago • 1 min read
black vehicle dashboard

Hi Reader, I write online every day and manage my online writing projects with Notion. Notion can help you streamline your content production and social media posting, and record metrics so you can see what’s working, and do more of it. Here’s what I have in my Digital Writers Command Centre. To plan my work I use a Kanban board which is a tool that helps me visualize my work. I'll map out 5 or 10 themes or topics I want to write about for the next few months. I can drag the topics across the...

7 days ago • 2 min read
blue green and red abstract painting

Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online,best know your numbers. Here are a few numbers I track every week: Impressions: the...

8 days ago • 2 min read