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Grow your business by changing how you create content

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Featured Post

My No-frills Approach to Running a Profitable Content Business

Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...

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Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...

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Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...

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Hi Reader, I got up at 7 am last Saturday to buy Oasis reunion tickets. Me and the rest of Ireland and the UK. For my American friends, Oasis was one of the biggest bands from the 1990s on this side of the Atlantic. Over coffee, I logged in to see 251,325 people ahead of me. Welcome to the fresh hellscape that is a virtual Ticketmaster queue. The music gurus on X rated my chances of getting a ticket at 5%. Ticketmaster booted me out of the queue several times, claiming I was a bot. Around...

Hi Reader, You've only got 8 hours to buy a ticket for The AI Repurposer Workshop - Plan Your Next 90 Days of High-Performing Content in 90 Minutes. I’ll host it live on Wednesday, but I’ll include the recording if you can’t make it. Ticket holders only. During the workshop, I’ll show how I use AI to repurpose my content quickly and easily. (You'll walk away with Content Wizard, a planning bot you can use to create 90 days of content) Get Content Wizard Buy Your Ticket Now I take it down...

Hi Reader, I’m running a workshop that I think you’ll love. The name? The AI Repurposer Workshop - Plan Your Next 90 Days of High-Performing Content in 90 Minutes. During the workshop, I’ll show how I use AI to repurpose my content quickly and easily. (You'll walk away with Content Wizard, a planning bot you can use to create 90 days of content) Get Content Wizard Tickets are just $97, and it comes with a money-back guarantee. The only catch? You can't buy a recording after the deadline: (But...

The workshop goes live on Wednesday at 1500 GMT+1 / 1000 EST .

Hi Reader, I’m running an AI workshop this week that you’ll love. The AI Repurposer Workshop: Plan your Next 90 Days of High-Performing Content in 90 Minutes* During the workshop, I’ll show how I use AI to repurpose my content quickly and easily. I’ve a specific approach to AI that I haven’t seen any other content creator use. I write authentic stories that AI can never generate. But I still treat AI like the time-saving writing assistant we all need. In this workshop, I’ll reveal my exact...

Hi Reader, I’ve spent years writing and creating online. I started with fiction before getting into blogging and now coaching. When I wrote fiction, I had one big worry. Some of my fiction contained sex scenes. I felt sick worrying about what my mother would think if she read one of them. Well, I’d a bigger problem. My fiction was terrible, so I quickly switched genres. (I only figured that one out after publishing a few short stories and getting some frank feedback from an editor.) Later on,...

Hi Reader, I've got 30 minutes to write this email. In 30 minutes, I'm getting into my car and driving across town for a training session in an Olympic-sized swimming pool. (I'm training for an Ironman in Portugal next month, and I need to hone my swim.) 30 minutes is all I need to write my daily email, though. I love a good creative constraint. I also have help. I didn't always work like this. When I started creating content online, I only wrote about an idea or topic ONCE. I wanted to avoid...

Hi Reader, I’ve worked with several talented editors over the years. I worked with a few editors when I was a journalist. One of these editors threatened to fire me because I missed my news deadlines. He was right to do so! As a young journo, I was shockingly disorganized. Another taught me the importance of brevity. A maxim best expressed like this: “I didn’t have time to write you a short email so I wrote a long one instead.” As an indie author, I spent thousands on editors for my books. I...