Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How I cut my content costs by 93% using this $20 AI tool
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For a few years, I paid an editor a few hundred dollars a month to edit my content. When she left for another job, I didn’t hire anyone else. Instead, I started using Claude, and it only costs me $20 a month. That’s a 93% saving, and it’s a lot faster than going backward and forward on Google Docs. Here’s an example of how my AI+human content process works: I spent 15–30 minutes writing a daily email like this one every morning, usually working on a personal story or an angle. After finishing the first draft, I copy it from my writing app and paste it into a custom Claude project called Email Analyzer. It acts like a writing assistant or editor, but it only costs me $20 a month! I’ve trained it on my work and writing style. Claude runs my email through a custom content framework to see if it’ll resonate with readers. Then, it suggests or flags:
If that sounds like a lot of extra work, it only takes five minutes to analyze my email and action some of Claude’s suggestions without losing the human touch. If you use the right prompts, AI is like having a skilled mechanic who can diagnose issues and suggest improvements while you remain the driver. Below, I show part of this process works. I can help you create this type of Claude project or GPT for your content without losing the human touch. I’m only doing this for a few creators, though. I’m testing a paid newsletter offering custom Claude and ChatGPT prompts for creators. I’m testing this with a small group - reply ‘AI’ if you want first access.
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
If you're spending hours typing out GPT prompts, here's a neat tip to save you a few hours. Use voice prompts and transcriptions. They can generate more accurate results than laboring over a 1,000+ word text prompt. The other day, I was meeting with a client online. He explained a problem he’s facing with his business and what he wants to do this year. I offer content strategy services, but rather than pitching him on the call, I hit the transcribe button in Google Meet (both parties get a...
DeepSeek wiped a trillion off the US stock market this week. Oddly enough, it took six days for the market to react to DeepSeek, which launched on the 22nd. On its website “DeepSeek-R1 is now live and open source, rivaling OpenAI’s Model o1.” The Chinese startup behind it says DeepSeek is 20–50 times cheaper to use than the latest OpenAI o1 model. It’s number one in the App Store as I write this. It’s also a big target for cyber attackers, and registrations are limited. I got in before the...
A few days ago, I wrote a note on Substack that popped off. I write these notes every day. I spent five minutes on this one. My note went viral, attracting over 1000 likes, shares, and comments agreeing and disagreeing with my contrarian take. Some other big creators restacked or shared it, too. And I attracted a few dozen new subscribers for my Substack list: Not bad for five minutes of work. I’ve spent far more time on newsletters than have done far less for my brand. So what’s the takeaway...