Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The AI tool that crashed the stock market this week
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DeepSeek wiped a trillion off the US stock market this week. Oddly enough, it took six days for the market to react to DeepSeek, which launched on the 22nd. On its website “DeepSeek-R1 is now live and open source, rivaling OpenAI’s Model o1.” The Chinese startup behind it says DeepSeek is 20–50 times cheaper to use than the latest OpenAI o1 model. It’s number one in the App Store as I write this. It’s also a big target for cyber attackers, and registrations are limited. I got in before the attack and played around with it. It doesn’t cost any money to use DeepSeek, so that’s a plus. You can use it like a standard AI agent and search the web. I used it to pull through reasonably accurate predictions about the price of Bitcoin for 2025. Click the DeepThing (R1) toggle, and it’ll show you the reasoning behind its outputs. I found this useful for improving the quality of my prompts.
DeepSeek has limitations over ChatGPT and Claude. DeepSeek doesn’t support generating images in the app yet, but it’s releasing a model that will enable this. Sharing DeepSeek chats or projects isn’t possible, and I couldn’t create a DeepSeek project or AI bot. Perhaps those features will arrive soon. My favorite GPT feature is its ability to reference different chats before outputting an answer. The more I use it, the more it learns about my requests and preferences. To see what I mean, try GPT 4-o1 and ask it “Who am I?” It’ll summarize what it knows about you. DeepSeek can’t learn from past conversations yet. This Chinese AI tool is also heavily censored. Ask it, “What happened on June 4, 1989 at Tiananmen Square?” and DeepSeek says, “Sorry, that’s beyond my current scope. Let’s talk about something else.” That’s odd because DaeepSeek says it’s trained on data until October 2023. DeepSeek also didn’t want to talk about China censoring Winnie the Pooh. Oh, bother.
Meanwhile, OpenAI chief executive Sam Altman is playing damage control. He says, “We will obviously deliver much better models, and also, it’s legit invigorating to have a new competitor.” Legit innovating or legit threatening. That said, I’ve no plans to cancel my GPT or Claude subscription any time soon. They’re more useful than DeepSeek, but it shows how quickly the AI space changes. I'm testing a paid newsletter offering custom Claude and ChatGPT prompts for creators. I'm testing this with a small group - reply 'AI' if you want first access.
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
If you're spending hours typing out GPT prompts, here's a neat tip to save you a few hours. Use voice prompts and transcriptions. They can generate more accurate results than laboring over a 1,000+ word text prompt. The other day, I was meeting with a client online. He explained a problem he’s facing with his business and what he wants to do this year. I offer content strategy services, but rather than pitching him on the call, I hit the transcribe button in Google Meet (both parties get a...
A few days ago, I wrote a note on Substack that popped off. I write these notes every day. I spent five minutes on this one. My note went viral, attracting over 1000 likes, shares, and comments agreeing and disagreeing with my contrarian take. Some other big creators restacked or shared it, too. And I attracted a few dozen new subscribers for my Substack list: Not bad for five minutes of work. I’ve spent far more time on newsletters than have done far less for my brand. So what’s the takeaway...
Gary Vee says publish 6+ times daily on half a dozen channels and you’ll grow a business. Gary also has a team dedicated to his content strategy Creating and repurposing content sounds fine, but it can quickly become a stressful, low-paying job. Frankly, I don’t like spending that much time on the content hamster wheel. Enter AI. To use AI as part of a content creation workflow, craft a prompt that takes one piece of content and multiples it. I call this type of prompt the Content Multiplier,...