Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The Star Trek approach to using AI (that actually works)
|
If you're spending hours typing out GPT prompts, here's a neat tip to save you a few hours. Use voice prompts and transcriptions. They can generate more accurate results than laboring over a 1,000+ word text prompt. The other day, I was meeting with a client online. He explained a problem he’s facing with his business and what he wants to do this year. I offer content strategy services, but rather than pitching him on the call, I hit the transcribe button in Google Meet (both parties get a notification when I hit this button). I asked them about their business, their work, and where they need help. We chatted for 30 minutes. It was fun. People, including clients, love being heard. After the call, I copied the transcript and pasted it into ChatGPT. I prefer GPT over Gemini as the outputs are better. I’ve also beef with Google’s tools (see past editions of this newsletter for my many rants about Google killing off the traffic of small publishers!) I asked GPT to identify some common themes and patterns and prepare a proposal for my client using a template. GPT and I went backward and forward a few times until I created an offer I was happy with. Starting with voice felt more organic than typing in a lengthy prompt. Plus, my transcription gave GPT training data and a constraint for its outputs, which always helps. Even if you’re not interviewing clients, experiment with using voice prompts instead of typing them out. Instead of babying GPT, talk to it like a high-IQ friend. Tell the AI model what you’re trying to do, where you’re stuck, and how it can help you. You can even ask GPT to ask you questions before generating its output. Remember, ChatGPT understands you better when you speak naturally. And part of speaking naturally involves follow-up questions and clarifications. I’ve linked GPT voice mode to the Action button on my phone, entering full Star Trek geek mode. If you do this a few times using the GPT–4o model, it can determine who you are based on past conversations. That’ll reduce the need to bang out big once-off prompts. To see what I mean, use GPT for a bit. Then, type or say this simple prompt: Hey GPT, who am I? I’m testing a paid newsletter offering custom Claude and ChatGPT prompts for creators. I’m testing this with a small group - reply ‘AI’ if you want first access.
|
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
DeepSeek wiped a trillion off the US stock market this week. Oddly enough, it took six days for the market to react to DeepSeek, which launched on the 22nd. On its website “DeepSeek-R1 is now live and open source, rivaling OpenAI’s Model o1.” The Chinese startup behind it says DeepSeek is 20–50 times cheaper to use than the latest OpenAI o1 model. It’s number one in the App Store as I write this. It’s also a big target for cyber attackers, and registrations are limited. I got in before the...
A few days ago, I wrote a note on Substack that popped off. I write these notes every day. I spent five minutes on this one. My note went viral, attracting over 1000 likes, shares, and comments agreeing and disagreeing with my contrarian take. Some other big creators restacked or shared it, too. And I attracted a few dozen new subscribers for my Substack list: Not bad for five minutes of work. I’ve spent far more time on newsletters than have done far less for my brand. So what’s the takeaway...
Gary Vee says publish 6+ times daily on half a dozen channels and you’ll grow a business. Gary also has a team dedicated to his content strategy Creating and repurposing content sounds fine, but it can quickly become a stressful, low-paying job. Frankly, I don’t like spending that much time on the content hamster wheel. Enter AI. To use AI as part of a content creation workflow, craft a prompt that takes one piece of content and multiples it. I call this type of prompt the Content Multiplier,...