Why I write daily emails

Hi Reader,

For years, I prioritized writing and publishing SEO-optimised articles and blog posts on my site.

I wrote a few of these articles myself every week, and I commissioned the rest from a team of freelance writers.

In return, my site got millions of pageviews, mostly search traffic.

(Millions of pageviews sound like a lot, but not versus big media.)

It’s a simple but straightforward business model.

More eyeballs translate into more ad revenue.

At the same time, I grew my email list using pop-up boxes and opt-ins on my site. I gave away templates, tools and even a book.

And I attracted hundreds of new subscribers every month.

I sent a weekly email to these subscribers.

That email contained links to a few articles on my site, a promotion, and an occasional YouTube video.

This year, I changed my content strategy.

I won’t lie.

They forced my hand.

Google changed its algo in favor of its big media friends at Forbes, Condé Nast and Reddit. It took away search traffic from smaller publishers like me.

Watching my traffic drop by 90%, I felt like Google had set my business on fire.

I didn’t have the same budget for commissioning more articles, and I was sick and tired of being reverse-engineered by copy-cat website owners, fired up with AI.

Then, I explored how other creators are earning a living online.

Many of the ones I admire write and send weekly and even daily emails, with simple but clear offers.

Creators like JK Molina and John Bejakovic.

I figured Why not?!

I was pleasantly surprised to find writing daily emails is fun. It only takes 30 minutes every morning.

Optimizing articles for search, on the other hand? That’s a slog. Google has strict, ever-changing guidelines about what you can and can’t do.

Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Google hates websites that stray too far off-topic.

Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to learn more about earning a living online.

Writing a daily email means I have plenty of content for social media, too. I create once and publish multiple times, and topics from these emails work well on LinkedIn.

And writing a daily email is slowly increasing my revenue, too. I haven’t replaced the drop in ad revenue yet, but I sometimes work with sponsors, and now I’ve more chances to promote and sell my products.

Does this mean you should start a daily email?

It depends on how quickly you can write, the size of your list and what you sell.

It also depends on what’s happening in your business or life.

The other day, I coached a part-time content creator with a full-time job. He’d struggle to find time for a daily email.

I also coached a full-time creator who has a list of over 1,000 subs. She ABSOLUTELY should send more emails.

Look…

Creating more content, whether via email or social media, is never a bad thing, provided you have a strategy for monetization.

Otherwise, it’s a hobby and not a business.

If you need help with your content strategy, reply with the word “CONTENT”. I’ve two spots open in my coaching program this month. You can grab one of them now and add an extra $10k to your bottom line.

Write on,
Bryan Collins