The Swiss Army Knife of Offers

Hi Reader,

Are you sabotaging how much you can earn?

You might be if you’re using the wrong types of offers.

I surveyed 25,000 readers a while ago.

I asked them how they were getting paid.

The results were surprising.

A sizeable chunk of respondents are beginners, who aren’t earning from their content.

They subscribe to newsletters like mine to learn about slicing through the noise online and getting paid.

That’s what I did when I started writing online. I was hustling from one low-paying gig to the next and I wanted a toolset I could use.

But the ones that are getting paid?

The ones who don’t consider themselves beginners?

Many are using the wrong blades.

They’re losing money by relying on dull freelance writing gigs, partner programs, and low-ticket digital products.

The reality?

It’s hard to scale a freelance writing business unless you’ve specialized in a niche or industry.

Partner program payouts are variable at best, and a race to the bottom at worst.

Low-ticket digital products require lots of work for little reward.

It’s much easier to slice off some juicy profits if you create a hybrid offer.

A hybrid offer combines ALL of your services into one.

Think of it like a Swiss Army Knife housing:

• Digital products
• Coaching
• Consulting
• Done-with-you services like content strategy
• Done-for-you services like ghost-writing

Frame your business model with a hybrid offer and…

You’ll attract better clients.

You can sell increasing levels of access to you.

You’re FAR less vulnerable to AI.

And you’ll earn more.

Need help creating your hybrid offer? Reply “HYBRID” to this email to craft your personalized strategy and unlock higher earnings.

Write on,
Bryan Collins