I’m working with a new business coach

Hi Reader,

I’m working with a new business coach. He spends his time coaching clients on how to craft cheat codes.

A former gamer, I’m all for cheat codes.

A good cheat code means I can get to where I want to go… faster and easier.

A cheat code summarizes what your business does and how you differ from everybody else in the market.

In my case…

My cheat code summarizes how I think about building a writing business.

So, here’s mine:

Amateur writer:

• Uses AI to generate boring content
• Neglects storytelling
• No clear offer
• Relies on algorithms
• Works for someone else’s business
• Gives away all their content for free
• Writes to get paid
• Tracks vanity metrics such as likes and shares

Pro Writer:

• Writes what AI can’t
• Uses personal stories
• Makes daily offers
• Grows an email list
• Builds recurring revenue for their own business
• Gives insights, sells value
• Gets paid to write
• Tracks profits

If you want to build a business using a Pro Writers Only cheat code, reply to this email.

Write on,
Bryan Collins