I don't have time to create content

Hi Reader,

A new content creator told me the other day,

“I don’t have time to create content. I’m working a full-time day job that pays the bills.”

Who has time to create hours of content every day for LinkedIn, X, Medium, a blog, a newsletter, Facebook, Pinterest…

I know I don’t.

I value running a lean business.

I’ve three kids, from 6-18.

And I’m training for a triathlon in October.

And yet, I’m convinced creating and publishing content online is a simple but cost-effective way to grow a business.

I spent 90–120 minutes creating content each week. I also spend 30 minutes adding a few assets into my Creative Vault.

All that is more than doable if you have a full-time day job.

(Just watch two fewer Netflix episodes!)

Time invested in content depends on what I’m promoting and whatever else is going on at home.

When I’ve got a good run at the week, I’ll create something involved like a YouTube video, a series of emails, and a paid workshop.

And when I’m stuck for time, I’ll dig into my Creative Vault and find high-performing content from several months ago.

Last week, I spent 0 hours creating content because I took a few days off to go away with friends to a festival.

But, I still published my daily newsletter and wrote on a few key social channels.

And I generated thousands of impressions and a few dozen new email subs.

So what’s inside my vault?

Usually, a high-performing piece of content that attracted a lot of engagement, drove a few leads and/ or converted some into clients.

I rank and categorize these assets by performance and objective.

When I pull an old one out, I spruce it up by revising the hook or clarifying the key idea.

Then, I load them into Buffer and schedule content for the week.

With a few tweaks, I can even repurpose these older pieces of content for a few channels.

You shouldn’t spend all day creating content.

And you certainly don’t need to quit a full-time job to create content, either.

A Creative Vault will grow your business or brand even when you can’t.

Reply “VAULT” if you want to learn more about setting yours up.

Write on,
Bryan Collins