The hard truth about your dead email list (and how to fix it)

Hi Reader,

Are you overthinking your newsletter?

I was on a Zoom call with a small business owner the other day. They said about their list:

“I started my email list. It’s all segmented, but I’m not sending a regular email to my mailing list. I email them once a month or less. Have you any suggestions on how frequently ‘nurture’ emails should go out?”

I’m always surprised when I hear objections like this.

“I don’t want to annoy my email list”

List owners regularly complain about this. But what’s the point of growing an email list if you don’t use it?

The worst thing that can happen? People unsubscribe.

I get why list owners are reluctant to email their lists.

First, writing an engaging email takes time. Pressing send doesn’t trigger the dopamine rush of banging out a post for social media.

It’s easier to spend time doing things that feel productive, like…

A/B subject line testing, segmentation, and mapping a nurture strategy.

The reality?

These things are a waste of time for most list owners.

If you want to build a relationship with your audience and earn more, you’re far better off doing ONE thing.

Send more emails to your list. So here’s a challenge for you:

Ditch the templates, A/B subject line testing, and nurture strategies. Instead,

1) Pick one idea relevant to your audience
2) Write about it for 20 minutes
3) Edit for 5 minutes
4) Press send

Sounds simple, right?

Let me know how it goes.

Write on,
Bryan Collins