4 words that will change how you write

Hi Reader,

I chased web traffic for my blog, for years.

I spent hours using SEO tools and editing my articles so they ranked in Google Search results.

More traffic meant more readers.

And for a while, it worked.

Then, Google changed how its search algorithm worked.

Unlucky Bryan!

My traffic tanked.

Revenue dropped.

And, I was gutted.

Was I going out of business?

But then I realized… there’s a much easier way to connect with readers.

Email.

By building an email list, I can write an article, record a video or create an offer… and send it directly to readers.

I don’t have to worry much about an algo.

Because I can write directly to YOU.

Why am I telling you this?

You see…

But then I realized* will help you combine stories with education.

These four simple words insert an emotional turning point into your writing.

And they’ll help you teach a concept.

These words help readers understand what you’re writing or talking about… WITHOUT you directly telling them.

Let me show you some more examples

I hated how I looked. I was skinny and pale. And I’d sciatica.
But then I realized* I was spending too much time sitting at a desk working.
If I lifted weights three times a week, I’d feel stronger and more energized for my entire week.

And:

I struggled to earn a living as a freelance writer. I’d get a good commission, work on it for a few weeks, get paid, and then scramble for more work.

But then I realized I wasn’t spending any time pitching myself. I needed to spend an hour or two every week conating ideal clients. That way, I’d have a pipeline of new gigs lined up.

Pro tip. Use these four words as prompts for writing your post.

Now, during the editing process, press delete.

You’ll end up with a unique combination of story + education.. with the transition hidden like a magician’s sleight of hand.

Readers will wonder how you did it.

Write on,
Bryan Collins

P.S. I’m covering self-editing your content in my upcoming live workshop.

It’s called Master Self-Editing. This live 90-minute workshop takes place on Thursday 14th November at 1500 GMT+1/1000 EST.

I'll send you a recording if you buy a ticket and can’t make it live.

Register now