Creator Leverage: Master AI. Build Systems. Grow Your Business

British scientists just solved the banana problem. I usually scoff a banana before a long run or cycle. They are portable, convenient, and a great source of carbs. So, I perked right up when I read this story over an espresso this morning. These fruit-loving Brit boffins have created a banana that stays fresh for 24 hours. They altered the genes of the humble banana, so it doesn’t turn into a ball of brown mushy slime as soon as you peel it. 24 hours is longer than the shelf life of… A piece...

I need to up my Substack game. This month, I wrote 2–3 daily notes and 1–2 weekly newsletters for the platform. If that sounds like lots of work, bear with me. I spent less than an hour a week writing these daily notes and reworking my newsletter for Substack. That simple content strategy netted me over 400+ new subscribers in February alone. It’d cost me about $400–500 to get that many subscribers via Facebook ads, excluding time spent setting up and testing my creative. I don’t know about...

"I've finally grown to about 150 subscribers." An email list owner replied to one of my emails with that message the other day. Kudos! I love hearing from creators who are serious about list growth. Managing an email list is much more fun and profitable than chasing meaningless metrics like going viral on the latest and greatest social channel. But this person is struggling to earn money from their list, and they can’t figure out why. Been there, pulled my hair out over that. So, should they...

I’ve got the hairline of a 13th-century Franciscan monk. Perhaps that explains how I work. The first 90 minutes are the most valuable part of my day. I keep my morning clear. No calls. No Zoom meetings. And no distractions. I love seeing that white space on my calendar! A while ago, I worked with a business coach who insisted on calls first thing Monday morning. I loathed that experience because I find it easiest to write and create content first thing. Creative work fuels me, whereas early...

PromptWritingStudio is now closed. In case you missed it, this is my private paid newsletter for creators who want to use AI without sacrificing the human touch. Unlike generic AI courses, PromptWritingStudio isn't just a collection of prompts, though - it's a complete system for training AI to amplify your creativity. Members are writing three times faster while maintaining their unique voices. Unfortunately, all spots in the beta are filled at the current price. Now, I may open...

In mid-January, Trump launched two meme coins $TRUMP and $MELANIA. In February, Javier Milei, president of Argentina, got in on the action and promoted a meme coin on Solana called $LIBRA. (Don’t worry, I’m not about to shell you some crypto.) Being quite the nerd, I read about these memecoins on launch. New tech fascinates me, but I’d rather have rubber lemons in my eyes than buy these memecoins. For the uninitiated, meme coins have no intrinsic value. They’re supposed to be collectibles...

Yesterday, I held a live workshop for creators who want to use AI without losing their voice. On The Art of Prompt Writing workshop, I showcased how to set up and train ChatGPT and Claude on writing samples for different creative and business projects. I also covered a variety of use cases, including content repurposing and writing daily Substack notes. I also geeked out about ChatGPT voice mode, which I've hotwired to the Quick Action button on my iPhone. A few subscribers emailed me last...