Creator Leverage: Master AI. Build Systems. Grow Your Business

A few days ago, I stumbled across a powerful, introspective prompt for ChatGPT. Think of it as a way of turning AI into a psychologist/business coach. I plugged this prompt into ChatGPT for kicks. It identified some unsettling insights about my behaviors and my business. The rather unsettling answer was something I'd expect to pay a psychologist a couple of $100 for. The final output was several hundred words longer, but it’s too personal to share here (yikes!). ChatGPT is great at...

I raced the Tour de France of Triathlon last weekend. I spent four days in Roth in Germany. It’s a small town half an hour outside of Nuremberg. Roth is surrounded by a forest, a canal (great for swim) and long flat open roads (great for cycling). The Challenge Roth race organizers erected a large banner above the entrance to the town saying “Welcome home triathletes!” I’ve never seen so many pros and age-groupers (like me) whizzing around on triathlon bikes in one place. Triathlon is a niche...

I love planning. Business planning. Personal planning. Planning for big races But plans don't always work out. Last weekend, I completed a full-distance triathlon in Roth, Germany. A 3.8km swim. A 180km bike ride. Followed by a 42 km marathon. I trained for 9 months with one BIG RACE PLAN in mind. I was aiming for a sub-12-hour race in Roth. But plans sometimes crumble in the face of reality. We were supposed to swim 3.8km in the canal wearing wetsuits. However, the water was too hot, so we'd...

A subscriber asked what tools I use to run my newsletter business. I’m a reformed tool collector. I’ve seen creators spend more time researching productivity apps than actually creating. They’ll debate Notion vs. Obsidian for weeks while their email list sits at 12 subscribers. I did the same thing! My approach these days? Find a few tools that work, stick with them, and get back to creating and growing your list! Occasionally, I’ll try a new AI tool but only after I’ve created some content...

Years ago, I invested a significant amount of money and time in creative writing classes. One month, our instructor gave us a perplexing assignment: write a short story in the style of Ernest Hemingway. Embarrassingly, I knew who Hemingway was, but I hadn’t read his stuff. It’s all but impossible to write like Hemingway… if you haven’t actually read any Hemingway! I wasn’t the only one. The instructor, sniffing out our literary ignorance, gave us printouts of one of Hemingway’s short stories...

You’ll write a good prompt for AI and want to reuse it. What’s the best way to manage all your prompts? Sure, you can reference them inside ChatGPT. But what happens when you want to switch from GPT to Claude or Gemini? I’m going to share a couple of workflows I use for managing my AI prompts. Sometimes I’ll write a good prompt for GPT and get great output. But what happens when you have dozens of different prompts to manage? Enter the concept of an AI prompt library. Here’s a prompt I...

I’ve worked with clients for years. This week, I’m accepting five clients who I’ll work with directly for the rest of 2025 on their content strategy and offers. More on that in a moment, but first, here’s what three different clients said about working with me: “I really appreciate all your offerings in addition to the 1:1. You are a fantastic teacher and just really deliver so much value without the annoying bits so many video presenters have. I recommend you like crazy to my friends and...