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I’ve been spending more time posting content on Substack lately. The other day, I messaged a few creators new to the platform. Surprisingly, many of them are migrating from Medium to Substack. One ex-Medium writer told me she wanted a tutorial on using Substack. It’s a simple but intuitive platform that’s free of ads. If you’re not using Substack yet, here’s a 101 primer… followed by an explainer about my unconventional Substack strategy Start by creating a Substack profile. Upload a photo...
Some writers and creators love using AI to write and create content. Others hate it. One newsletter reader even wrote in to tell me she hit the unsubscribe button because of my “blatant support of AI.” The last time I checked, OpenAI didn’t invite me into their seed round. That said, here’s my take: AI isn’t going anywhere, so I could pretend it doesn’t exist and get left behind or start using it for my business. I develop ideas for my content without AI and write what AI can’t generate....
I set up a live chat with some Substack subscribers the other day. I asked subscribers: What’s your number one question about writing online? The responses were variations of this conundrum: “How can I find the right audience?” Niche and audience selection kept me up at night for a few years, but I don’t worry so much about it anymore. Creating niche-specific content is a smart approach if you’re building a website. I ran a food and drinks website (not under my personal brand) for a few...