Hi Reader,

New writers and creators start with low-ticket offers.

These exist at the bottom of an offer pyramid.

That’s what I did a few years ago, and it’s a mistake.

Here’s why:

I started by selling books.

Books are fun to write, but they take months to ship, and they don’t generate a great return.

Other writers follow a similar approach with printables and low-price digital downloads.

You’ve got to sell a lot of these to earn.

I also scraped together money from the Medium partner program and freelancing.

Freelancing is time-intensive.

Partner programs are a grind.

And you’re a slave to an algo (more about that tomorrow).

Then, I moved up the pyramid to affiliates and sponsors.

I’d multiple five-figure months from working with affiliates.

Lucrative, yes, but affiliates regularly change and even kill their programs.

And many programs are terrible.

(I generated over $10k in sales for one grammar app, and they paid me only a few hundred dollars.)

Now…

Courses sit further up the offer pyramid.

They’re profitable… if you can sell them.

But course completion rates are low.

And this type of content dates.

I still sell courses but only as an add-on to what’s at the top of my offer pyramid:

I work with a few Pro Writers every month and help them build a writing business.

Here’s an example:

I host two live writing workshops a month for a one-time fee.

These workshops are actionable.

I don’t sell on them.

But ticket holders can upgrade to work with me if they want more help for a weekly fee.

All I have to do is…

Write a daily email like this one.

Host two workshops a month.

Deliver value to paying clients.

I’ll show you how to develop your own offer pyramid.

It includes creating one offer with increasing levels of access:

Then, I’ll show you how to capture weekly recurring revenue and the big one-off payments that we all love.

Tickets are just $97.

They expire in 2 days.

​You in?​

Write on,
Bryan Collins