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Work Less, Get Paid More
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Hi Reader, New writers and creators start with low-ticket offers. These exist at the bottom of an offer pyramid. That’s what I did a few years ago, and it’s a mistake. Here’s why: I started by selling books. Books are fun to write, but they take months to ship, and they don’t generate a great return. Other writers follow a similar approach with printables and low-price digital downloads. You’ve got to sell a lot of these to earn. I also scraped together money from the Medium partner program and freelancing. Freelancing is time-intensive. Partner programs are a grind. And you’re a slave to an algo (more about that tomorrow). Then, I moved up the pyramid to affiliates and sponsors. I’d multiple five-figure months from working with affiliates. Lucrative, yes, but affiliates regularly change and even kill their programs. And many programs are terrible. (I generated over $10k in sales for one grammar app, and they paid me only a few hundred dollars.) Now… Courses sit further up the offer pyramid. They’re profitable… if you can sell them. But course completion rates are low. And this type of content dates. I still sell courses but only as an add-on to what’s at the top of my offer pyramid: I work with a few Pro Writers every month and help them build a writing business. Here’s an example: I host two live writing workshops a month for a one-time fee. These workshops are actionable. I don’t sell on them. But ticket holders can upgrade to work with me if they want more help for a weekly fee. All I have to do is… Write a daily email like this one. Host two workshops a month. Deliver value to paying clients. I’ll show you how to develop your own offer pyramid. It includes creating one offer with increasing levels of access: Then, I’ll show you how to capture weekly recurring revenue and the big one-off payments that we all love. Tickets are just $97. They expire in 2 days. You in? Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...