Hi Reader, New writers and creators start with low-ticket offers. These exist at the bottom of an offer pyramid. That’s what I did a few years ago, and it’s a mistake. Here’s why: I started by selling books. Books are fun to write, but they take months to ship, and they don’t generate a great return. Other writers follow a similar approach with printables and low-price digital downloads. You’ve got to sell a lot of these to earn. I also scraped together money from the Medium partner program and freelancing. Freelancing is time-intensive. Partner programs are a grind. And you’re a slave to an algo (more about that tomorrow). Then, I moved up the pyramid to affiliates and sponsors. I’d multiple five-figure months from working with affiliates. Lucrative, yes, but affiliates regularly change and even kill their programs. And many programs are terrible. (I generated over $10k in sales for one grammar app, and they paid me only a few hundred dollars.) Now… Courses sit further up the offer pyramid. They’re profitable… if you can sell them. But course completion rates are low. And this type of content dates. I still sell courses but only as an add-on to what’s at the top of my offer pyramid: I work with a few Pro Writers every month and help them build a writing business. Here’s an example: I host two live writing workshops a month for a one-time fee. These workshops are actionable. I don’t sell on them. But ticket holders can upgrade to work with me if they want more help for a weekly fee. All I have to do is… Write a daily email like this one. Host two workshops a month. Deliver value to paying clients. I’ll show you how to develop your own offer pyramid. It includes creating one offer with increasing levels of access: Then, I’ll show you how to capture weekly recurring revenue and the big one-off payments that we all love. Tickets are just $97. They expire in 2 days. You in? Write on, |
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Hi Reader, A common online trope for creators? Give away 95% of your best ideas. At first glance, this advice works. If you publish valuable content consistently, you’ll get hundreds, if not thousands, of impressions, likes, and shares. I did this for a few years with SEO and on Facebook. But giving away value, value, value attracts two types of people: beginners and tire kickers. Beginners devour value content. They’ll line up like hungry dinners at a buffet, devouring all you’ve got....
Hi Reader, I’ve created, launched, and sold online courses since 2016. I’ve also promoted other creator’s courses as an affiliate. Some course launches I worked on were profitable successes. Others were painful flops. The online course model sounds great… in theory. Spend a week or two recording a course about a topic you can teach. Then, sell your course over and over. And build a 6-figure digital empire. The reality of the online course model in 2024 is different to 2016. Course launches...
Hi Reader, I want to help more creators, so I'm making it easier for you to work with me. I'm opening the doors to Pro Creators Only, a private community that makes accessing everything I've got easier and cheaper. (Previously, I called my community Pro Writers Only, but coaching involves more than writing). My goal for you is simple: To get you earning an extra $5,000 - $10,000 a month for your creator business, no matter your audience size, with one offer, funnel, and post a day. Even if...