Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Work Less, Get Paid More
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Hi Reader, New writers and creators start with low-ticket offers. These exist at the bottom of an offer pyramid. That’s what I did a few years ago, and it’s a mistake. Here’s why: I started by selling books. Books are fun to write, but they take months to ship, and they don’t generate a great return. Other writers follow a similar approach with printables and low-price digital downloads. You’ve got to sell a lot of these to earn. I also scraped together money from the Medium partner program and freelancing. Freelancing is time-intensive. Partner programs are a grind. And you’re a slave to an algo (more about that tomorrow). Then, I moved up the pyramid to affiliates and sponsors. I’d multiple five-figure months from working with affiliates. Lucrative, yes, but affiliates regularly change and even kill their programs. And many programs are terrible. (I generated over $10k in sales for one grammar app, and they paid me only a few hundred dollars.) Now… Courses sit further up the offer pyramid. They’re profitable… if you can sell them. But course completion rates are low. And this type of content dates. I still sell courses but only as an add-on to what’s at the top of my offer pyramid: I work with a few Pro Writers every month and help them build a writing business. Here’s an example: I host two live writing workshops a month for a one-time fee. These workshops are actionable. I don’t sell on them. But ticket holders can upgrade to work with me if they want more help for a weekly fee. All I have to do is… Write a daily email like this one. Host two workshops a month. Deliver value to paying clients. I’ll show you how to develop your own offer pyramid. It includes creating one offer with increasing levels of access: Then, I’ll show you how to capture weekly recurring revenue and the big one-off payments that we all love. Tickets are just $97. They expire in 2 days. You in? Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...