This post got me some clients on LinkedIn. It also got me thinking more about self-editing: Proofreading doesn’t have to be complicated. These 7 editing tips will save you time.
My Self-Editing ProcessYears ago, I printed out my work and read it aloud. I don’t spend nearly as much time self-editing these days. I usually write several posts or a newsletter like this one in the morning. I let it sit for a few hours and read through it in the afternoon. Before publishing or scheduling, I proofread my content once or twice if it’s more than 800 words, using the process I described earlier. Sometimes, I find mistakes in a published piece of content—no big deal. I hit edit and fix it. I don’t care much what the grammar police on X think about misplaced commas, and apostrophes (look, there’s one!). Occasionally, a subscriber or commenter tells me about a typo, but I don’t lose sleep over a dangling modifier. Sometimes, readers point out when I misspell words like “realise” or “centre”. Then, I explain I’m from Ireland, and we use a different form of English here (mind your Zs, Ss, and ers). It’s all good fun, though. A few years ago, I hired an eagle-eyed US reader to edit my site, Become a Writer Today. Beth worked with me for three years, editing my work and the work of some writers I hired for American English. Maybe you don’t care about hiring or localization. You can use several apps to proofread and edit your content. Grammarly is my top choice as I can rewrite sentences at a click. But I don’t accept every suggestion. I sometimes use Hemingway Editor to improve the readability of content, too. I built a custom Claude project a few months ago that helps me edit my work. I trained it on my writing style and common mistakes. You can easily do the same. I recorded this tutorial explaining how to train Claude on your writing. It’s a good idea to edit your work and fix glaring typos. And if you’re creating content for clients, take editing seriously. Either follow a style guide like The Chicago Manual of Style or their in-house guide. But, if you’re writing online, don’t let ttypos (there’s another!) and mistakes delay pressing publish. Crafting immaculate prose is fine for literary fiction but not for content creators. Perfectionism is procrastination in disguise. Unpublished content won’t do much for your brand or business. When in doubt, press publish.
|
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ve spent thousands on business masterminds over the years. I’ve paid for online and in-person masterminds. Online masterminds are convenient. You can join the weekly accountability calls and check-ins on your lunch break or at night. But I find all those weekly Zoom calls and live cohorts exhausting. It’s also hard to get value from a program where you must wait your turn to ask the facilitator a question. I’ve sometimes paid more to circumvent that problem and get 1:1 time with the...
Over the years, I’ve started and stopped a few Substack publications. I even interviewed co-founder Hamish McKenzie for my podcast. For a while, I figured Substack was more suitable for journalists and politics bloggers. Now, I’m more bullish on the platform than ever. I love reading stats about how other creators are finding success on it. I recently read a report from Ciler Demiralp of The Newsletter Circle. Her team analyzed 75,000 Substack publications. Here are a few findings that stood...
Short one today… If you want to build a relationship with readers and followers, try these 21 tactics: Write and send a daily email. Readers will expect to hear from you. Share a recent win…or a loss (people love the losses more than the wins) Ask a new subscriber, “What are you working on?” Describe your morning or evening routine. Offer up a contrarian take on a topic like AI. My take? Write what AI can’t. Write about something you learned or discovered. Include a photo of yourself, not...