Why I stopped writing my daily newsletter

I started writing a daily newsletter a year and a half ago, after a series of Google updates tanked my business.

Basically, I overinvested in SEO. Google tweaked its algo in favor of Reddit and AI answers and my ad revenue went down the toilet.

Barring a short break at Xmas and during a family holiday, I wrote a daily newsletter every day. Some of my newsletters are short, under 150 words, and some are long, over 800 words.

I experimented with a few formats. I found that the sweet spot is a plain-text email around 400–600 words and a single promo link.

That’s quick enough for me to knock off in 30 mins or less, and for you to read on your phone.

Sometimes, I write a daily newsletter promoting content like my AI tutorials on YouTube or a workshop.

On other days, I write a daily newsletter about Prompt Writing Studio. That’s my newsletter course that teaches creators and business owners how to use AI.

And some days, I write one simply because I enjoy the act of writing. The act of putting one word after the next to illustrate a concept breeds clear thinking.

When I’ve more time, I tweak the intros and headlines and put the longer newsletters on Medium and Substack. A few even popped off.

Some newsletters work nicely as LinkedIn posts. And others turn into YouTube scripts.

I haven’t written a daily newsletter over the past few weeks, though.

My father unexpectedly passed away last month while on holiday.

I wrote his eulogy, something that took it out of me. For days afterwards, I didn’t feel like I had anything to share.

Oddly enough, I’ve still found myself writing most days, albeit in a journal.

What else can I do?

Writing for me is as much a daily practice as it is a tool for my business. And like any practice, all I need to do is show up.

That’s why I’m writing to you today.

To show up.

I’ve nothing to promote or sell.

And no links to drop.

So write in and tell me what problems or frustrations you have with your writing or business. Anything goes.