Why dumbing it down pays off

I’ve worked with marketers who hid behind complicated words and terminology for years.

They mistakenly believe this type of language conveys knowledge and expertise.

The problem?

Complex writing is like a maze - readers often give up before finding the exit.

(The only exceptions are literary fiction and academic writing.)

Savvy writers and content creators know people’s attention spans are strapped. Most of them scan while bored at work or waiting for a train. They’re not just reading.

So, these creators use tools like AI or the Flesch Readability Score.

Scores range from 0 to 100.

The higher the scores, the easier it is to read.

Aim for a score above 70.

If it’s easy to read, people are far more likely to engage with your emails, content, or whatever you’re writing.

It’s free to score any piece of content with a grammar checker.

You can use ​Grammarly​.

Or a website like Hemingway.

Or simply Google Flesch Readability Score.

I also sometimes use Claude.

When in doubt, condense and clarify. Turn longer paragraphs and sentences into shorter ones. Press enter or full-stop early and often.

Your readers will thank you for it.

#email #doing