Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Why ChatGPT still beats Google Gemini
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I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed a piece about niche selection into Copy Creator, it immediately asked smart questions about my target audience and brand guidelines. These questions I used to ask clients during my freelancing days before starting any content project. The output was… okay. It gave me a LinkedIn post that started with “CEOs, are you tired of throwing money at content that doesn’t deliver results?” It missed the mark on my original topic about niche selection. It also added hashtags - a rookie mistake since most people don’t use them on LinkedIn anymore. ChatGPT and Claude produced better results with the same input, though Claude’s version ran too long for LinkedIn. The Gemini Writing Editor proved more useful. I fed it an article draft with intentional errors. It caught grammar issues, highlighted repetitive phrases, and suggested structural improvements like breaking up long paragraphs. That said, you’re better off using Grammarly or Google Docs’ built-in checker for basic grammar fixes. The real value comes from the Writing Editor’s qualitative feedback about improving article flow and structure. Where Gemini shines is its integration with Google Workspace. If you’re already using Google’s tools, you can: Get instant email summaries But here’s the thing about all these AI writing tools - whether it’s Gemini, ChatGPT, or Claude. They’re just starting points. The real value comes from training them on your writing style and content needs. I’ve spent months training a Claude project for my workflow. While I still use ChatGPT for ideation (especially with its Canvas mode), Claude remains my daily driver for content creation. Gemini’s results vary, but its tight integration with Google’s ecosystem makes it worth considering if you’re already living in Google’s world. Pick the AI tool that fits your workflow and customize it until it meets your needs. I’m testing a private newsletter offering advanced AI-powered content templates, ideas, and prompts. Reply if you’re interested.
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
If you're spending hours typing out GPT prompts, here's a neat tip to save you a few hours. Use voice prompts and transcriptions. They can generate more accurate results than laboring over a 1,000+ word text prompt. The other day, I was meeting with a client online. He explained a problem he’s facing with his business and what he wants to do this year. I offer content strategy services, but rather than pitching him on the call, I hit the transcribe button in Google Meet (both parties get a...
DeepSeek wiped a trillion off the US stock market this week. Oddly enough, it took six days for the market to react to DeepSeek, which launched on the 22nd. On its website “DeepSeek-R1 is now live and open source, rivaling OpenAI’s Model o1.” The Chinese startup behind it says DeepSeek is 20–50 times cheaper to use than the latest OpenAI o1 model. It’s number one in the App Store as I write this. It’s also a big target for cyber attackers, and registrations are limited. I got in before the...
A few days ago, I wrote a note on Substack that popped off. I write these notes every day. I spent five minutes on this one. My note went viral, attracting over 1000 likes, shares, and comments agreeing and disagreeing with my contrarian take. Some other big creators restacked or shared it, too. And I attracted a few dozen new subscribers for my Substack list: Not bad for five minutes of work. I’ve spent far more time on newsletters than have done far less for my brand. So what’s the takeaway...