Hi Reader, We’re less than 30 hours away from my live masterclass with Matt McWilliams: It’s a free online workshop. Matt is revealing his classified playbook for finding affiliates and starting and scaling an affiliate program. I went through his playbook, and one insight stood out: “Most of your sales will come from only a few affiliates.” This LIE is pervasive. Matt told me he heard one of the top names in internet marketing (someone you all know) claim this as a statement of FACT from stage. He wrote down word-for-word what was said to an audience of 1,000+ people: “90% of your sales will come from your top 3 to 5 affiliates.” And here’s the thing… Almost EVERYONE believes that. But here’s the TRUTH… It doesn’t have to be that way. Matt will share cold, hard data that destroys this lie this week. And he’s revealing stories of how he’s built armies of loyal, engaged affiliates. Matt told me that the top 3 only accounted for 14% of sales for one client. The top 10 made up only 27%. And more than 500 affiliates made at least one sale. The year before? The top 3 accounted for 84% of sales...and only 34 affiliates had one sale. They fell for the lie and missed nearly $1,000,000 in extra revenue. I can vouch for what Matt says. Years ago, when I started my email list, I made a thousand dollars and won an Apple Watch promoting a program by Michael Hyatt. I liked his course and was happy to promote it. At the time, I was a small affiliate with only a few hundred subscribers. And I was still able to sell for Michael. Michael built an army of smaller affiliates like me. And that translated into a 7-figure launch. So, here’s what to do: Add it to your calendar - Thursday November 7th at 2pm ET Cancel everything else you have that afternoon because you will want to be there for the whole thing (including the exclusive Confidential Briefing at the end). These strategies are ONLY available to those who register. Write on, Bryan Collins
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Hi Reader, Forget the algo. Don't worry about going viral. The real action lies in building an email list or newsletter. Many paths to monetization exist for newsletter owners. Here's one: Build an email list, and you'll get invites to 3rd party bundles and promotions. I say no to most 3rd part promotions. They're either not a good fit or I don't believe they'll convert. But, I regularly partner up with InfoStack. If you haven't heard of them, they bundle courses and products from across the...
Hi Reader Google is facing BIG problems in 2025. And I don’t just mean the US Justice Department telling the boffins at Mountain View to sell off Chrome. Search is one of Google’s core products, and frankly, it’s broken. As a search user, finding what I want is harder because the results are often wrong, unhelpful, or take ages to wade through. As a content publisher and creator, ranking a site in search is harder because the algo favors Reddit and giga-chad brands like our ex-friends at...
Hi Reader, I discovered a fun website the other day, nohello.net, which offers some contrarian netiquette. When you’re DM-ing or messaging someone, stop saying hello, hola, heya or Dia Dhuit (that’s Irish for hello). Excessive politeness is the equivalent of answering a ringing phone, greeting the caller, and putting them on hold. It’s maddeningly frustrating. I’m on board with the contrarian piece of netiquette for two reasons. Reason 1: It rings alarm bells I get messages from scammers via...