7 types of content creators that grind my gears
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Hi Reader, Writing and publishing online is a fantastic way of growing a business organically. I love finding original content creators… but a few types of content creators grind my gears: Gurus who, drunk on views, likes, and big follower counts, switch from talking about customer problems to pontificating about politics, elections, and crisis-du-jour. Unfollow, Unsubscribe! Wannabe fitness coaches who record slow-mo reels of themselves running topless on the beach while wearing oversized headphones. Ask any runner, and they’ll tell you a decent run wearing headcans is nigh-impossible. Outreachers who cold email and DM every other day to tell me I need to insert a link or promo their “great resource” because readers will love it. Why do you need me to promote it if it's that great? Wannabe-prenuers who get excited about their AI tool and why it’s the second coming for content creators. How about I use ChatGPT or Claude instead? LinkedIn gurus who post endless selfies of themselves. Great for engagement, but a fine line exists between us liking your content and YOU high on your own supply. The ideal morning routine brigade. I’m all for first things first, but factory workers and milkmen also rise at the crack of dawn. Last time I checked, they weren’t posting on X about how they’re the next Alex Hormozi or Tim Ferriss. Gurus whose ENTIRE content strategy involves posting about how great their business is, how many subscribers they have, and how much money their business makes. Sprinkle in that little social proof sir, but don’t poison us with your humblebrag achievements. So, why am I telling you this? Perhaps I’m under-caffeinated. Or perhaps standing out online in a plethora of me-to content is hard. And it’s getting harder with AI. So, rather than emulating the latest guru, figure out what you stand for and against. Then, craft your worldview. Yes, this spicey content will repel some of your audience, but they were never going to buy. And those who remain? They’re your ideal clients. If you need help crafting that worldview, reply to this email with the word “GURU”. I’m working with 10 ideal clients who want to unlock an extra $10k a month. Write on, |