What running 26.2 miles taught me about my writing business


Hi Reader,

I ran the Dublin City Marathon last week.

I was wiped and sore after the race.

I spent Monday negotiating the stairs in our house sideways for a few days.

And my energy levels are only back to normal now.

The race went well.

I've run a few big-city marathons, but Dublin is my favorite.

I first ran back in 2014. I was as surprised as anyone to find myself at the start line. I didn't have a great race, but the experience motivated me to train harder for the next one.

And the one after that.

Since 2014, I've knocked over 90 minutes off my marathon time.

Seeing my times go down even as my hairline recedes feels oddly satisfying.

I don't say this to boast.

And I'm certainly not trying to become a professional runner.

But, the value lies in turning up and doing the work day after day, week after week, and month after month.

Value lies in consistency.

If a runner puts in the kilometers (or miles for US readers), avoids getting injured, and turns up at enough races, they will get the time they deserve.

The same approach applies to writing online.

If a writer or creator puts in the work, shows up daily, and makes regular offers to their audience, they will also build the business they deserve.

It won't happen overnight, but you'll get there.

So, keep going.

Write on,

Bryan Collins

PS Watch your inbox this weekend, I'm sharing more info about my upcoming Self-Editing workshop.

Letters From the Desk of Bryan Collins

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

Read more from Letters From the Desk of Bryan Collins

Hi Reader Over a million of young Italians left their country in the past 10 years. These 25–34-year-olds are saying arrivederci to cities like Rome, Florence and Milan because of low salaries and job opportunities. A few years ago, Ireland faced the exact same problem. Thousands of Irish my age quit the country and boarded planes to countries like Australia and the US because the Irish government bailed out the banks. A good chunk of these emigrating Irish never came home. A few friends of...

Hi Reader, Forget the algo. Don't worry about going viral. The real action lies in building an email list or newsletter. Many paths to monetization exist for newsletter owners. Here's one: Build an email list, and you'll get invites to 3rd party bundles and promotions. I say no to most 3rd part promotions. They're either not a good fit or I don't believe they'll convert. But, I regularly partner up with InfoStack. If you haven't heard of them, they bundle courses and products from across the...

Hi Reader Google is facing BIG problems in 2025. And I don’t just mean the US Justice Department telling the boffins at Mountain View to sell off Chrome. Search is one of Google’s core products, and frankly, it’s broken. As a search user, finding what I want is harder because the results are often wrong, unhelpful, or take ages to wade through. As a content publisher and creator, ranking a site in search is harder because the algo favors Reddit and giga-chad brands like our ex-friends at...