Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
What creators must know about Perplexity AI
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Hi Reader Google is facing BIG problems in 2025. And I don’t just mean the US Justice Department telling the boffins at Mountain View to sell off Chrome. Search is one of Google’s core products, and frankly, it’s broken. As a search user, finding what I want is harder because the results are often wrong, unhelpful, or take ages to wade through. As a content publisher and creator, ranking a site in search is harder because the algo favors Reddit and giga-chad brands like our ex-friends at Forbes. Here’s one example: I Googled the humble full-stop or “.” the other day, and guess what ranked number one? It wasn’t the Oxford English dictionary. Enter Reddit.
Type flight into Google, and guess what comes up? Ads followed by one of Google’s cheap flight products. I could go on with examples like this. It’s no wonder so many people are turning to social media and AI to find what they want. Instead, I spent the past month using Perplexity for search and research. And I’m using it far more than Google. If you haven’t tried Perplexity yet, it’s like ChatGPT, except it’s more search-focused. I don’t have to wade through Google ads, Forbes articles, and unhelpful or questionable Reddit results to find what I want. When the user experience of AI tools is this good, why bother with traditional search engines? In this video, I compare Perplexity to ChatGPT so you can see how it works. Write on, I'll tell you more about it tomorrow. It's packed full of courses and workshops for creators who want to scale their influence in 2025... it usually retails for $6130, but for New Year's, it's $67. I'll tell you more about it tomorrow, or you can read this. |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Forget the algo. Don't worry about going viral. The real action lies in building an email list or newsletter. Many paths to monetization exist for newsletter owners. Here's one: Build an email list, and you'll get invites to 3rd party bundles and promotions. I say no to most 3rd part promotions. They're either not a good fit or I don't believe they'll convert. But, I regularly partner up with InfoStack. If you haven't heard of them, they bundle courses and products from across the...
Hi Reader, I discovered a fun website the other day, nohello.net, which offers some contrarian netiquette. When you’re DM-ing or messaging someone, stop saying hello, hola, heya or Dia Dhuit (that’s Irish for hello). Excessive politeness is the equivalent of answering a ringing phone, greeting the caller, and putting them on hold. It’s maddeningly frustrating. I’m on board with the contrarian piece of netiquette for two reasons. Reason 1: It rings alarm bells I get messages from scammers via...
Hi Reader, I was sitting in a pub a few days ago with a copy of The Power Broker by Ron Chernow. A man sitting beside me said, “Can you write a book report on that for tomorrow?” He was joking about the size of the book. It’s over 1200 pages. In between scoffing mince and polishing off a cheeseboard, I’ll spend the next few days making inroads on it. Wish me luck, I could still be reading it next Christmas. Here are the 5 best books I read in 2025 (4 new, one old). Shattered by Hanif Kureishi...