What creators must know about Perplexity AI

Hi Reader

Google is facing BIG problems in 2025.

And I don’t just mean the US Justice Department telling the boffins at Mountain View to sell off Chrome.

Search is one of Google’s core products, and frankly, it’s broken.

As a search user, finding what I want is harder because the results are often wrong, unhelpful, or take ages to wade through.

As a content publisher and creator, ranking a site in search is harder because the algo favors Reddit and giga-chad brands like our ex-friends at Forbes.

Here’s one example:

I Googled the humble full-stop or “.” the other day, and guess what ranked number one?

It wasn’t the Oxford English dictionary.

Enter Reddit.

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Type flight into Google, and guess what comes up?

Ads followed by one of Google’s cheap flight products.

I could go on with examples like this. It’s no wonder so many people are turning to social media and AI to find what they want.

Instead, I spent the past month using Perplexity for search and research. And I’m using it far more than Google.

If you haven’t tried Perplexity yet, it’s like ChatGPT, except it’s more search-focused.

I don’t have to wade through Google ads, Forbes articles, and unhelpful or questionable Reddit results to find what I want.

When the user experience of AI tools is this good, why bother with traditional search engines?

In this video, I compare Perplexity to ChatGPT so you can see how it works.

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Write on,
Bryan Collins

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I'll tell you more about it tomorrow, or you can read this.