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AI solves a few problems, such as:
Bad search experiences
​No more wading through dozens of websites to find out what to watch on Netflix or how to turn yesterday’s leftovers into today’s dinner. Ask ChatGPT, and it’ll distill the best of the internet for you. It can even provide recommendations based on what it knows about you.
Coding
​AI transforms plain language into functional code, bridging the gap between your vision and technical implementation. You develop the idea, and AI will build it for you. No degree in software engineering is required.
Last week, I built a fitness calculator for triathletes using AI. And I’m not a coder. I wrote about my vision for a fitness calculator in detail, and AI generated the appropriate code and helped me publish it.
Translations and transcriptions
​A few years ago, I paid a human transcription a dollar a minute for transcriptions. Now, I upload voice notes to ChatGPT and Claude and ask it to transcribe what I said or interpret it. AI has cut my content creation by 50% and saved me hundreds of dollars.
Mainstream media loves beating its chest about the dangers of AI. They said the same about streaming services and even downloadable MP3 files.
I also recently read a fun X thread from a creator worried about a superintelligence going back in time to code itself (AI doom saying is fun).
I enjoy a good Terminator reference as much as anyone, but AI can't create, it can only mimic what already exists. Here’s what it fails at:
Storytelling
​Every poem, story, and creative work generated by AI is terrible. Last month, the latest ChatGPT model generated a fiction story that David Eggers called “garbage”. AI struggles to articulate and let Alon understand human motivations and emotions.
Original ideas
​AI has devoured most of the internet, but has it invented or created anything novel with all this information by itself? Write in if you find something.
Meanwhile, AI guru Dwarkesh Patel observed that if you gave a human even 0.000015 of that info, they’d have produced thousands of great ideas.
Great writing
​AI predicts what words come next, like apple and banana. It can mimic the style of Hemingway or Stephen King after training itself on how they use words.
It’s a good word wrangler, but pattern recognition will only take you so far. Good luck getting AI to make more novel word connections, like “5 pints of Guinness” and “400mg of Ibuprofen”.
The job of a creator is still to mine ideas from everyday experiences and then turn them into reality. AI can help, but it won’t create for you.
Critical thinking
​AI can synthesize information from multiple sources and present different arguments. But it’s also sometimes confidently wrong. So, deciding what to do with the outputs is up to you.
Offers
​AI can help you plan what to do in your business and even keep you accountable. But it won’t create a client offer and sell it for you. It’s a great assistant, but a coach or consultant must still do the work.
While most people either fear AI or wait for it to do their thinking, savvy creators can use AI as a powerful assistant today while maintaining creative control.
These days, I ask three questions before using AI:
- Is this task repetitive?
- Does it require emotional intelligence?
- What can I create that AI can’t?
That helps me figure out what to fill my creative white space with versus firing up ChatGPT or Claude. If you need help using AI for your business or creative work, PromptWritingStudio is open. Read more about it here.
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