Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
[Webinar recording] Fix your content strategy in 1 hour?
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Hi Reader, I ran a 60-minute live webinar on Zoom yesterday morning, The Minimalist CEO’s Guide to LinkedIn. In the webinar, I explained how to write organic content for LinkedIn and other platforms with a group of creators, entrepreneurs, and business owners. A few writers who provide ghostwriting services had questions, too. I also showed you should and shouldn’t use AI for your business. Now, some US readers of this newsletter wrote in from the United States to say: A. It’s Thanksgiving over here. What are you thinking Bryan?! and b. The webinar is waaaaay too early. “I’ll be in bed.” So… A. Happy belated Thanksgiving… being Irish that was a big oversight on my part. B. I plan to run future webinars later so more subscribers can attend. I don’t usually send recordings, but you can watch this one here (private link). I ran a promotion last week on my workshops, but as it’s Black Friday, I’ve got something new you’ll like. I can spend 60 minutes with you creating a content plan that will add 3–5k to your business in 2025. I’ll help you map out what to write on social media so it drives subscribers to your list… and money to your bank account. It’s based on the principles I demo-d inside that workshop. Go watch it if you’re unsure. Normally, I charge $497 for these implementation calls. But you can book a 60-minute session with me for just $99. Only 10 spots are available and I’ll take the offer down in a few days as, well, I want a quiet December! Once you’re signed up, I’ll send you a Calendly link, and you can book a 60-minute session with me whenever suits.
Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I was sitting in a pub a few days ago with a copy of The Power Broker by Ron Chernow. A man sitting beside me said, “Can you write a book report on that for tomorrow?” He was joking about the size of the book. It’s over 1200 pages. In between scoffing mince and polishing off a cheeseboard, I’ll spend the next few days making inroads on it. Wish me luck, I could still be reading it next Christmas. Here are the 5 best books I read in 2025 (4 new, one old). Shattered by Hanif Kureishi...
Hi Reader, I wanted to make a nice side income selling online courses back in 2015. So, I subscribed to email lists of the net’s biggest marketers to see how they promoted their wares. Before Netflix and X fame, Ramit Sethi was a big online course guru. I liked reading Ramit’s emails. I could tell he wrote them himself. And even though I’m from Ireland, I enjoyed his contrarian American-style take on personal finance. Ramit launched various online business courses over email every month. His...
Hi Reader, Designing a landing page trips many people up. I was on a call with a marketer who presented a landing page that looked like….a Gingerbread house! She explained to Zoom attendees, “Visitors can click on the windows on my house. We'll send them a PDF if they get the right one.” The team never signed off on her landing page. You see… A good landing page either sells or converts. It’s not a puzzle. And it’s not a work of art. Send traffic to your landing page from social media or paid...