Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
[Webinar recording] Fix your content strategy in 1 hour?
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Hi Reader, I ran a 60-minute live webinar on Zoom yesterday morning, The Minimalist CEO’s Guide to LinkedIn. In the webinar, I explained how to write organic content for LinkedIn and other platforms with a group of creators, entrepreneurs, and business owners. A few writers who provide ghostwriting services had questions, too. I also showed you should and shouldn’t use AI for your business. Now, some US readers of this newsletter wrote in from the United States to say: A. It’s Thanksgiving over here. What are you thinking Bryan?! and b. The webinar is waaaaay too early. “I’ll be in bed.” So… A. Happy belated Thanksgiving… being Irish that was a big oversight on my part. B. I plan to run future webinars later so more subscribers can attend. I don’t usually send recordings, but you can watch this one here (private link). I ran a promotion last week on my workshops, but as it’s Black Friday, I’ve got something new you’ll like. I can spend 60 minutes with you creating a content plan that will add 3–5k to your business in 2025. I’ll help you map out what to write on social media so it drives subscribers to your list… and money to your bank account. It’s based on the principles I demo-d inside that workshop. Go watch it if you’re unsure. Normally, I charge $497 for these implementation calls. But you can book a 60-minute session with me for just $99. Only 10 spots are available and I’ll take the offer down in a few days as, well, I want a quiet December! Once you’re signed up, I’ll send you a Calendly link, and you can book a 60-minute session with me whenever suits.
Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...