Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
[Webinar recording] Fix your content strategy in 1 hour?
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Hi Reader, I ran a 60-minute live webinar on Zoom yesterday morning, The Minimalist CEO’s Guide to LinkedIn. In the webinar, I explained how to write organic content for LinkedIn and other platforms with a group of creators, entrepreneurs, and business owners. A few writers who provide ghostwriting services had questions, too. I also showed you should and shouldn’t use AI for your business. Now, some US readers of this newsletter wrote in from the United States to say: A. It’s Thanksgiving over here. What are you thinking Bryan?! and b. The webinar is waaaaay too early. “I’ll be in bed.” So… A. Happy belated Thanksgiving… being Irish that was a big oversight on my part. B. I plan to run future webinars later so more subscribers can attend. I don’t usually send recordings, but you can watch this one here (private link). I ran a promotion last week on my workshops, but as it’s Black Friday, I’ve got something new you’ll like. I can spend 60 minutes with you creating a content plan that will add 3–5k to your business in 2025. I’ll help you map out what to write on social media so it drives subscribers to your list… and money to your bank account. It’s based on the principles I demo-d inside that workshop. Go watch it if you’re unsure. Normally, I charge $497 for these implementation calls. But you can book a 60-minute session with me for just $99. Only 10 spots are available and I’ll take the offer down in a few days as, well, I want a quiet December! Once you’re signed up, I’ll send you a Calendly link, and you can book a 60-minute session with me whenever suits.
Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...