Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
[Tutorial] How I create landing pages in 10 minutes
|
Hi Reader, Designing a landing page trips many people up. I was on a call with a marketer who presented a landing page that looked like….a Gingerbread house! She explained to Zoom attendees, “Visitors can click on the windows on my house. We'll send them a PDF if they get the right one.” The team never signed off on her landing page. You see… A good landing page either sells or converts. It’s not a puzzle. And it’s not a work of art. Send traffic to your landing page from social media or paid ads. Give away a freebie, like a template, checklist, or report, in exchange for an email address. And grow your email list. Simple, right? And yet, many creators and even marketers get hung up on creating the PERFECT landing page. They obsess over fancy designs and interactive elements, I focus on the only metric that matters: conversion rates. I’ve tried dozens of landing page tools. I use Leadpages because it’s fast, and I can sort templates by conversion rates. I don’t worry about perfection, only optins! In this video, I show you how to create a landing page with Leadpages. Watch Write on, P.S. You can take out a free trial of Leadpages.) and create one in less than 10 minutes. |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I was sitting in a pub a few days ago with a copy of The Power Broker by Ron Chernow. A man sitting beside me said, “Can you write a book report on that for tomorrow?” He was joking about the size of the book. It’s over 1200 pages. In between scoffing mince and polishing off a cheeseboard, I’ll spend the next few days making inroads on it. Wish me luck, I could still be reading it next Christmas. Here are the 5 best books I read in 2025 (4 new, one old). Shattered by Hanif Kureishi...
Hi Reader, I wanted to make a nice side income selling online courses back in 2015. So, I subscribed to email lists of the net’s biggest marketers to see how they promoted their wares. Before Netflix and X fame, Ramit Sethi was a big online course guru. I liked reading Ramit’s emails. I could tell he wrote them himself. And even though I’m from Ireland, I enjoyed his contrarian American-style take on personal finance. Ramit launched various online business courses over email every month. His...
Hi Reader, One of the big problems with AI? It spits out bland, boring content that sounds nothing like what a creator or business owner wants. Even Claude. It’s my fav AI tool for generating AI content. They’ve just rolled out a new update to help with this problem. You can create a custom style guide for Claude. After setting my style guide up, Claude dramatically improved. Watch AI tools are time-savers for creators and business owners if you use them correctly. My approach is like that...