Things I don't want in my writing business


Hi Reader,

I don't want a lot of things.

I don't want to create content that grows someone else's business. I'd rather grow my own.

I don't want to climb the greasy corporate ladder. Tried it, hated it.

I don't want dozens of employees. I'd rather run a lean business.

I don't want to spend my days on back-to-back Zoom meetings. One or two a week is enough.

I don't want 1000s of students, customers, or clients. I'd rather work with a select few.

I don't want to get millions of views, shares, likes, and impressions. Virality doesn't do much for my P&L.

I don't want to build an 8-figure business. I know my freedom number.

Things I do want:

To have an hour or two to write every day. Social media posts, emails, articles, books.

To create content that attracts high-paying clients. Like protein, that does more for me than the sugary rush of going viral.

To go for a run, a cycle or take my son to the playground when I like. Because life isn't work.

To hit my freedom number of $50k per month in monthly profit. Because business can be fun too.

To work with a few select clients and help them hit their FREEDOM number. Because great businesses serve others.

But enough about me:

What do you want?

Reply to this email and let me know. I might be able to help.

Write on,

Bryan Collins

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