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Things I don't want in my writing business
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Hi Reader, I don't want a lot of things. I don't want to create content that grows someone else's business. I'd rather grow my own. I don't want to climb the greasy corporate ladder. Tried it, hated it. I don't want dozens of employees. I'd rather run a lean business. I don't want to spend my days on back-to-back Zoom meetings. One or two a week is enough. I don't want 1000s of students, customers, or clients. I'd rather work with a select few. I don't want to get millions of views, shares, likes, and impressions. Virality doesn't do much for my P&L. I don't want to build an 8-figure business. I know my freedom number. Things I do want: To have an hour or two to write every day. Social media posts, emails, articles, books. To create content that attracts high-paying clients. Like protein, that does more for me than the sugary rush of going viral. To go for a run, a cycle or take my son to the playground when I like. Because life isn't work. To hit my freedom number of $50k per month in monthly profit. Because business can be fun too. To work with a few select clients and help them hit their FREEDOM number. Because great businesses serve others. But enough about me: What do you want? Reply to this email and let me know. I might be able to help. Write on, Bryan Collins |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...