Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The Ultimate Content Repurposing Tool for Busy Creators
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Hi Reader, Claude projects are a real time saver and, I believe, the ultimate content repurposing tool for busy creators at this time. If you're unfamiliar with the concept, a Claude project is pretty much the same as a ChatGPT bot. It's a way of providing context for your chats with your prompt and also with some sample data, for example, documents, text code and other files that you upload. So, I have a Claude project that creates viral headlines for me based on content I have already written. I can then publish the content to a platform such as Medium using one of the viral headlines Claude produced. Creating projects saves time getting outputs that you can use for your business and it's easy to access previous inputs and outputs for each project if you want to find historical content. In my latest video, I explain exactly how you can build a Claude project and show you how I'm using Claude projects to save time in my content business. You can use the AI models in Claude for free, but if you want to get access to the latest AI and build your own project inside of Claude, you'll need to take out a pro subscription. It costs about $20 per month and you get access to Claude-3, Opus and Haiku. In comparison, you can take out a premium subscription to ChatGPT, which also costs $20 per month. The key difference is the outputs are better from Claude for text and written content. However, with ChatGPT, you can create a bot that you can share with other users. Whereas, when you create a project inside of Claude it's not possible to share it with external users unless they're part of your team and you've added them to your subscription. Watch my video now and learn how to set up Claude projects yourself. Write on, Bryan Collins |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I spent the past few days preparing my content strategy for 2025. Here’s what it’ll look like: Spend 30 minutes every day writing this newsletter Rework my newsletter for Substack and as posts for LinkedIn Publish 1–2 notes per day on Substack Publish 1–2 educational videos per week on YouTube Spend 30 minutes per day engaging with other business owners on LinkedIn and creators on Substack Publish insider content on my private Telegram group for creators I picked LinkedIn because...
Hi Reader, I started my email list years ago on MailChimp. I quickly discovered that monkey-branded piece of software is best for e-comm brands. I moved to Kit and spent dozens of hours testing parts of my newsletter, including subject lines, content formats, and segmentation. Oh, how I geeked out on segmentation. Most of these types of tests did little for my business. Take list segmentation It's a powerful strategy for some creators. But, it's also a black hole of hard work. I got sick and...
Hi Reader, Most creators and business owners are chasing the latest AI tools and bots for content ideas. After dropping the kids off at school, I spend ten minutes reading an odd website from the 1990s: the Drudge Report. Matt Drudge set up the gossipy news aggregation website in 1995… before Google. It still attracts nearly one hundred million visitors every month. If you ever wasted hours agonizing over the look and feel of your newsletter or personal website, the Drudge Report looks the...