Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The Risky Move That's Transforming My Business
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Hi Reader, I’m going to build in public more. For a few years, I ran a content publishing business. I employed a team of writers and editors, and we published hundreds of articles every month. This year, I changed my model to coaching and consulting. I let go of my entire editorial team. Now, I’m helping creators and business owners increase their revenue by $10k with the right content strategy. Building in public means documenting how I’m scaling my business. • I’ll share my wins What do you want me to talk more about? Hit reply and let me know. Write on, Bryan Collins |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ve spent thousands on business masterminds over the years. I’ve paid for online and in-person masterminds. Online masterminds are convenient. You can join the weekly accountability calls and check-ins on your lunch break or at night. But I find all those weekly Zoom calls and live cohorts exhausting. It’s also hard to get value from a program where you must wait your turn to ask the facilitator a question. I’ve sometimes paid more to circumvent that problem and get 1:1 time with the...
Over the years, I’ve started and stopped a few Substack publications. I even interviewed co-founder Hamish McKenzie for my podcast. For a while, I figured Substack was more suitable for journalists and politics bloggers. Now, I’m more bullish on the platform than ever. I love reading stats about how other creators are finding success on it. I recently read a report from Ciler Demiralp of The Newsletter Circle. Her team analyzed 75,000 Substack publications. Here are a few findings that stood...
Short one today… If you want to build a relationship with readers and followers, try these 21 tactics: Write and send a daily email. Readers will expect to hear from you. Share a recent win…or a loss (people love the losses more than the wins) Ask a new subscriber, “What are you working on?” Describe your morning or evening routine. Offer up a contrarian take on a topic like AI. My take? Write what AI can’t. Write about something you learned or discovered. Include a photo of yourself, not...