Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The profitable email flywheel nobody talks about
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Hi Reader, Forget the algo. Don't worry about going viral. The real action lies in building an email list or newsletter. Many paths to monetization exist for newsletter owners. Here's one: Build an email list, and you'll get invites to 3rd party bundles and promotions. I say no to most 3rd part promotions. They're either not a good fit or I don't believe they'll convert. But, I regularly partner up with InfoStack. If you haven't heard of them, they bundle courses and products from across the creator space. Basically, I provide a product and agree to an email promotion. A few dozen creators do the same thing. I've earned $1000s from their bundles over the years. AND I also grow my list on autopilot because other contributors promote the bundle, too. It's a neat and profitable creative flywheel. You can see The Influence, Impact, and Income Super Stack bundle I'm promoting here (99% off) Bundles and cross promos are one way of monetizing your list in 2025. Many more exist, like ads, sponsors, and coaching. I'm not saying you NEED to get into an Infostack bundle or one like it. My email list earns while I sleep. Yours can, too. Grow your list to a few k subs and send weekly emails. Revenue opportunities WILL appear in your inbox. To the year of the personal brand! Write on, Bryan Collins PS The Influence, Impact, and Income Super Stack bundle is yours today for $67, but not for much longer. It'll help you kickstart your brand in 2025. |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...