Hi Reader,

My oldest son learned how to drive this year.

Like any new driver, he struggled with using the car’s gearstick.

With some practice, he figured out when to shift gears: up to go faster and down to stabilize.

The same approach applies to growing a coaching business.

Start with a clear offer that converts. In other words, you need a car to help you take clients safely from A to B. Once they’re inside the car, shift gears as and when you need to.

The easiest gear to shift is pricing, for example, weekly, monthly, or yearly.

New clients like weekly pricing because they know they can cancel a Stripe subscription and get out whenever they want.

As a trade-off, the coach should charge these clients more than those willing to lock themselves into a quarterly or annual plan. Shifting up pricing requires more client commitment and confidence in the coach’s offer.

Another lever you can shift is increasing levels of access. For example, you could charge $97 for a group workshop over Zoom. Here, you can teach a topic related to your core offer.

That model works nicely for my business. I ran a workshop a few days ago about using AI to repurpose content for a select group of my audience. It’s a nice way of getting paid to create content rather than creating content and hoping you get paid. I can also identify potential clients and they can learn more about working with me. Subscribers can purchase something affordable and helpful, too,

From there, you can shift to $150-300 per week for private group coaching. That requires more time from you than a once-off workshop, but it’s more profitable.

If a client is committed, you can charge $300-500 weekly for one-to-one coaching. You still provide the same offer but with even more access to you, and some clients will pay for that.

Using this lever appropriately will help you turn a $97 once-off workshop into a six-figure coaching business.

You can also shift the time frame of your core promise. You can go from one month to 90 days to three or even six months. It depends on what you sell and to whom.

For example, the time frame of that workshop I mentioned was The AI Repurposer Workshop - Plan Your Next 90 Days of High-Performing Content in 90 Minutes. Short, and affordable.

But, I prefer a longer time frame for a select group of clients. It’s three months. That gives me some stability and clients time to get results.

Kind of like learning to drive.

I’ve opened the doors to a new exclusive coaching program: The Creator Studio. I’m helping 10 creators craft a hybrid offer and add $10k to their businesses in 90 days.

If you’d like access, reply with the word “COACH.”

Write on,

Bryan Collins