Hi Reader I deleted thousands of readers from my email list a few days ago. If you’re reading this, you escaped the cut! Here’s why: When I started my email list, my mission was to get 1,000 subscribers. I asked friends and family to join my list and gave away a PDF on my website. I hit my goal after a few months. Then, I set a new goal of reaching 10,000 subscribers. I used every strategy I could think of to hit it: Facebook ads, content upgrades, outreach campaigns, competitions, and multiple lead magnets. One lead magnet over-performed. I explained how to turn a fancy Moleskine notebook into a system for Getting Things Done (a popular productivity technique). I took pictures for my guide and wrote a lengthy tutorial. The magnet attracted hundreds of subscribers. But they weren’t interested in any of my offers or courses. They wanted the guide only. So, I had to remove them manually from my list. Dozens of hours, a few hundred dollars, wasted. I want to tell you I only made this mistake once. But I also created content upgrades for blog posts. They covered how to get more done in OS X and Excel… things that had NOTHING to do with my core business. Again, I felt good about my rapidly growing subscriber count but less good when they read my emails and were like WTF?! The bill from my email marketing provider was another painful reminder that I needed a strategy, not just another growth tactic. So, I only create lead magnets that align with my core offer these days. I also regularly remove people who are not a good fit for what I write about or sell. My list isn’t for people interested in free PDFs, generic productivity tips, or a low-paying content writing gig. I create for serious writers, coaches, and content creators looking to grow their businesses. Growing a list isn’t just about hitting an arbitrary or round number on the backend of ConvertKit or Substack. It’s more like a dinner party where only the right guests get your invite. Write on, |
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You don’t need to write multi-thousand-word prompts to get a usable output from ChatGPT. Most creators overcomplicate writing AI prompts. They write paragraphs of instructions and still get mediocre outputs. A good ChatGPT prompt has four parts, and you can cover them in a few sentences. First, describe the Persona. This is where you tell the AI tool who it is. “You’re a master storyteller” or “You’re Steve Jobs.” This puts GPT in the right mindset. Next comes the Task. Be specific about what...
Writing and creating online has never been easier. I’m a big tools guy. Here are 15 tools any creator can use to get started: 1) SEMRush or AHREFS—for keyword research 2) ChatGPT or Claude—for content ideation 3) Canva—for creating images quickly and easily 4) Grammarly—as an AI-powered writing assistant. 5) Hemingway App—for improving the readability of a piece of writing 6) Ulysses or IA Writer—for writing and formatting articles for the web 7) Workflowy—for creating outlines. Tutorial here...
Hey Reader, I’m working on something for you and want to make sure it’s exactly what you need. Can you take 10 seconds to answer this quick poll? 👇 Which product would you be most interested in? Newsletter Monetization Playbook – How to get sponsors, ads, and recurring revenue from your email list. Content Repurposing and Strategy System – A step-by-step system to turn one piece of content into multiple high-performing formats across platforms. Advanced LinkedIn for B2B Leads – A proven...