Hi Reader, I’ve spent years writing and creating online. I started with fiction before getting into blogging and now coaching. When I wrote fiction, I had one big worry. Some of my fiction contained sex scenes. I felt sick worrying about what my mother would think if she read one of them. Well, I’d a bigger problem. My fiction was terrible, so I quickly switched genres. (I only figured that one out after publishing a few short stories and getting some frank feedback from an editor.) Later on, when I got a job as an in-house copywriter, I worried about what my boss would think if he read my Medium articles and LinkedIn posts. I was afraid he’d fire me for saying something the company frowned on. After creating online for a few years, I discovered a big lesson about content creation. The biggest problem isn’t what people think of you or your content. They’re too busy with their problems. Chances are they didn’t even see what you wrote or published. Even if they read it, they’re not your ideal client or customer. The biggest problem for creators? It’s getting the attention of your ideal client or reader with a single piece of content. Enter The Rule of 7. In the 1930s, cinema was big business. A group of wizened Hollywood execs discovered movie-goers needed to see a film poster at least seven times. Only then did a moviegoer even consider spending their hard-earned dime on a ticket. The same rule applies today. Today, the rule of 7 is conservative. You must create content about the same idea thing online, in many different ways, before ANYONE will even take notice. Often that means turning to more than one network. That’s why repurposing content is such a powerful strategy. You can write about an idea once for your newsletter, blog, or your primary social channel. Then, you can create a series of follow-up social media posts about it. You can turn these posts into short-form and long-form content. And in doing so, you’ll attract more of your ideal clients. But repurposing content is a chore. I like writing about an idea once… but seven times? And that’s before factoring in the nuances of LinkedIn, X, Medium, and Facebook. Repurposing content can turn into a full-time job. And a low-paying one. Who has time for that type of grind? Enter AI. Write something authentic. Use personal stories. Create an original piece of content that attracts your dream client. And then with AI… Repurpose your best ideas for your socials. As an example, I regularly turn emails like this into LinkedIn posts, with the help of AI. It only takes me a few minutes. Sometimes AI even helps me spot new angles and ideas I can write about in future pieces of content. You’ll still need to edit what AI suggests, but content repurposing is much easier and faster if you know what you’re doing. That’s a strategy I follow. If you want to crush it as a content creator, mastering repurposing and AI are two prerequisites. I can help you with that. In a few days, I’m hosting The AI Repurposer Workshop. I’ll help you plan your Next 90 Days of High-Performing Content in 90 Minutes. I’ll show you my exact content creation and repurposing process, and I’ll help you plan your content live. You’ll walk away understanding what to expect from AI and what to create yourself. The workshop runs LIVE. It takes place on Wednesday 4th September at 1500 GMT+1 / 1000 EST. I’ll send a recording to ticket holders, only. Write on, |
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...