Hi Reader,

I’ve spent years writing and creating online.

I started with fiction before getting into blogging and now coaching.

When I wrote fiction, I had one big worry.

Some of my fiction contained sex scenes.

I felt sick worrying about what my mother would think if she read one of them.

Well, I’d a bigger problem.

My fiction was terrible, so I quickly switched genres.

(I only figured that one out after publishing a few short stories and getting some frank feedback from an editor.)

Later on, when I got a job as an in-house copywriter, I worried about what my boss would think if he read my Medium articles and LinkedIn posts.

I was afraid he’d fire me for saying something the company frowned on.

After creating online for a few years, I discovered a big lesson about content creation.

The biggest problem isn’t what people think of you or your content.

They’re too busy with their problems.

Chances are they didn’t even see what you wrote or published.

Even if they read it, they’re not your ideal client or customer.

The biggest problem for creators?

It’s getting the attention of your ideal client or reader with a single piece of content.

Enter The Rule of 7.

In the 1930s, cinema was big business.

A group of wizened Hollywood execs discovered movie-goers needed to see a film poster at least seven times.

Only then did a moviegoer even consider spending their hard-earned dime on a ticket.

The same rule applies today.

Today, the rule of 7 is conservative.

You must create content about the same idea thing online, in many different ways, before ANYONE will even take notice.

Often that means turning to more than one network.

That’s why repurposing content is such a powerful strategy.

You can write about an idea once for your newsletter, blog, or your primary social channel.

Then, you can create a series of follow-up social media posts about it.

You can turn these posts into short-form and long-form content.

And in doing so, you’ll attract more of your ideal clients.

But repurposing content is a chore.

I like writing about an idea once… but seven times?

And that’s before factoring in the nuances of LinkedIn, X, Medium, and Facebook.

Repurposing content can turn into a full-time job.

And a low-paying one.

Who has time for that type of grind?

Enter AI.

Write something authentic.

Use personal stories.

Create an original piece of content that attracts your dream client.

And then with AI…

Repurpose your best ideas for your socials.

As an example, I regularly turn emails like this into LinkedIn posts, with the help of AI.

It only takes me a few minutes.

Sometimes AI even helps me spot new angles and ideas I can write about in future pieces of content.

You’ll still need to edit what AI suggests, but content repurposing is much easier and faster if you know what you’re doing.

That’s a strategy I follow.

If you want to crush it as a content creator, mastering repurposing and AI are two prerequisites.

I can help you with that.

In a few days, I’m hosting The AI Repurposer Workshop.

I’ll help you plan your Next 90 Days of High-Performing Content in 90 Minutes.

I’ll show you my exact content creation and repurposing process, and I’ll help you plan your content live.

You’ll walk away understanding what to expect from AI and what to create yourself.

The workshop runs LIVE.

It takes place on Wednesday 4th September at 1500 GMT+1 / 1000 EST.

I’ll send a recording to ticket holders, only.

​Register now.

Write on,
Bryan Collins