Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
She Doesn’t Get Out of Bed For Less Than $10k a Day
|
Hi Reader, In 1990, Canadian model Linda Evangelista told Vogue, “We don’t wake up for less than 10,000 dollars a day.” Today, supermodels earn over $20,000 per show but here’s the thing: You gotta know your number. What’s your time worth? Conversion Kate knows her number. She’s a new coach. Her number is $150 dollars for a 60-minute call with her clients. But she really wants to charge 500 dollars per call. Some of Conversion Kate’s jobs include finding clients, customer research and writing content that attracts high-ticket clients. Conversion Kate is good at what she does. But she’s wasting time arranging sales calls. Email discussions and DMs—“Does Monday work for you?” “Wait, now how about Friday?"—consume hours of her week. Hardly $500 an hour work. Conversion Kate knows booking software like Calendly will help her solve this problem. Wannabe clients can self-select a time that suits everyone, but it’ll cost Kate $20 dollars a month. Rather than weighing the pros and cons, Conversion Kate should subscribe immediately, even if she’s still earning $150 per call. (Sure, some people don’t like booking software, but hey, if that’s the hill they want to die on…) That’ll free her up to solve a higher-paying problem, like finding referrals for higher-paying clients. Some examples of low-value tasks I avoid for my coaching business? The ones that fall below my ideal number? Chasing clients who are a big, fat “Maybe”. If a client wants in, I’ll open a spot or add them to the waiting list. But I don’t waste time chasing maybes. That’s not a good use of time or energy. If you know your number, you can evaluate a problem. You can solve it. Then, like a rich supermodel, you can move on to a more profitable opportunity. Here’s a challenge. Think of one frustrating task you waste an hour or two on every week. Write down three ways you can eliminate or solve it. Then, pick one solution based on your ideal number. Write in and let me know how it goes. Write on, PS If you hate the sound of sales calls, you’re in good company. I’ve crafted a Google Doc that helps me pitch clients without sales calls. I can help you do the same. Reply “NO MORE CALLS” to learn more.
|
Bryan Collins's newsletter
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I stopped doing a few things this year. I bought into the myth of hustle culture. So, I started over-engineering my business. An example? I segmented my email list for a few years. I wrote five and seven-day sequences for different parts of my list. My email marketing software sent groups of subscribers a specific sequence depending on where they opted in. I spent hours writing and testing content in these sequences. After a few months, these sequences dated. If I changed my offer,...
Hi Reader, Early last year, I hired a video coach. He’d a big viral account over on Insta. Thousands of followers and millions of views. I signed up for a three-month contract that cost $6k. Not cheap, but he helped me with a short-form content strategy for a few months. He taught me about great hooks, how to script the first 3 seconds of a video and retention curves. I followed his advice, and some of my videos went viral. The coach knew his stuff, and he delivered on his big promise but…...
Hi Reader, I started meditating ten years ago. I meditate in the morning and evening for 10 minutes. I use a series of guided lessons from The Way. It’s a new app by American Zen Master Henry Shukman. HeadSpace and Waking Up are both good meditation apps, too. When I’ve more time, I meditate for 20 minutes twice a day without an app. For these sessions, I use a mantra. I picked up this mantra on a Transcendental Meditation course I took a few years ago. Yes, a real, in-person course… not one...