Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
8 proven viral formats you can swipe
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Hi Reader, One year ago, I started studying the more viral posts of LinkedIn's top creators. Now, after a lot of reverse-engineering and a few 1:1 calls, I can share what works. In this video, I break down 8+ different formats for LinkedIn you can easily reuse. These formats work great for most networks, not just LinkedIn. Don't copy blindly, though. Add your perspective, story, or philosophy. And sweat that first line. Let clarity, curiosity, and brevity be your North Star. If you get a hook right, it's MUCH easier to hold readers' attention. If you've more time, sweat your second line or re-hook. The rehook builds on the first line and keeps people reading. Wrap up your post with a clear call to action. If you need help, I've crafted a library of 101 High Converting Hooks. I add to the library regularly and use it for my content. If you want my swipe file of proven viral hooks, register for my webinar this Thursday. Write on, Bryan Collins
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...