Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
8 proven viral formats you can swipe
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Hi Reader, One year ago, I started studying the more viral posts of LinkedIn's top creators. Now, after a lot of reverse-engineering and a few 1:1 calls, I can share what works. In this video, I break down 8+ different formats for LinkedIn you can easily reuse. These formats work great for most networks, not just LinkedIn. Don't copy blindly, though. Add your perspective, story, or philosophy. And sweat that first line. Let clarity, curiosity, and brevity be your North Star. If you get a hook right, it's MUCH easier to hold readers' attention. If you've more time, sweat your second line or re-hook. The rehook builds on the first line and keeps people reading. Wrap up your post with a clear call to action. If you need help, I've crafted a library of 101 High Converting Hooks. I add to the library regularly and use it for my content. If you want my swipe file of proven viral hooks, register for my webinar this Thursday. Write on, Bryan Collins
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...