Hi Reader,

One year ago, I started studying the more viral posts of LinkedIn's top creators.

Now, after a lot of reverse-engineering and a few 1:1 calls, I can share what works.

In this video, I break down 8+ different formats for LinkedIn you can easily reuse. These formats work great for most networks, not just LinkedIn.

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Don't copy blindly, though. Add your perspective, story, or philosophy. And sweat that first line. Let clarity, curiosity, and brevity be your North Star.

If you get a hook right, it's MUCH easier to hold readers' attention.

If you've more time, sweat your second line or re-hook.

The rehook builds on the first line and keeps people reading.

Wrap up your post with a clear call to action.

If you need help, I've crafted a library of 101 High Converting Hooks. I add to the library regularly and use it for my content.

If you want my swipe file of proven viral hooks, register for my webinar this Thursday.

Write on,

Bryan Collins

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