The one AI prompt every creator needs

Gary Vee says publish 6+ times daily on half a dozen channels and you’ll grow a business. Gary also has a team dedicated to his content strategy

Creating and repurposing content sounds fine, but it can quickly become a stressful, low-paying job. Frankly, I don’t like spending that much time on the content hamster wheel.

Enter AI. To use AI as part of a content creation workflow, craft a prompt that takes one piece of content and multiples it.

I call this type of prompt the Content Multiplier, and here’s how it works. I’ve crafted a specific prompt for a Claude or GPT project. It ticks off these boxes:

Persona: Who I want the AI to be
​Task: The action I want AI to take
​Context: The goal for my content
​Format: Ideal output

I write a piece of content, like this email, an article, or a blog post. I paste my content into Claude or GPT, and it produces a few different variations that I can use for social media, in this case, LinkedIn. I review the outputs, pick one, clean it up, and hit schedule.

I’ve posted a screenshot of the prompt below.

I’m testing a paid newsletter offering daily Claude and ChatGPT prompts and templates for creators. You’ll be able to copy and paste these directly into your project of choice. I’m testing this offering with a small group - reply ‘ENGINEER’ if you want first access.