Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The one AI prompt every creator needs
|
Gary Vee says publish 6+ times daily on half a dozen channels and you’ll grow a business. Gary also has a team dedicated to his content strategy Creating and repurposing content sounds fine, but it can quickly become a stressful, low-paying job. Frankly, I don’t like spending that much time on the content hamster wheel. Enter AI. To use AI as part of a content creation workflow, craft a prompt that takes one piece of content and multiples it. I call this type of prompt the Content Multiplier, and here’s how it works. I’ve crafted a specific prompt for a Claude or GPT project. It ticks off these boxes: Persona: Who I want the AI to be I write a piece of content, like this email, an article, or a blog post. I paste my content into Claude or GPT, and it produces a few different variations that I can use for social media, in this case, LinkedIn. I review the outputs, pick one, clean it up, and hit schedule. I’ve posted a screenshot of the prompt below. I’m testing a paid newsletter offering daily Claude and ChatGPT prompts and templates for creators. You’ll be able to copy and paste these directly into your project of choice. I’m testing this offering with a small group - reply ‘ENGINEER’ if you want first access.
|
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
If you're spending hours typing out GPT prompts, here's a neat tip to save you a few hours. Use voice prompts and transcriptions. They can generate more accurate results than laboring over a 1,000+ word text prompt. The other day, I was meeting with a client online. He explained a problem he’s facing with his business and what he wants to do this year. I offer content strategy services, but rather than pitching him on the call, I hit the transcribe button in Google Meet (both parties get a...
DeepSeek wiped a trillion off the US stock market this week. Oddly enough, it took six days for the market to react to DeepSeek, which launched on the 22nd. On its website “DeepSeek-R1 is now live and open source, rivaling OpenAI’s Model o1.” The Chinese startup behind it says DeepSeek is 20–50 times cheaper to use than the latest OpenAI o1 model. It’s number one in the App Store as I write this. It’s also a big target for cyber attackers, and registrations are limited. I got in before the...
A few days ago, I wrote a note on Substack that popped off. I write these notes every day. I spent five minutes on this one. My note went viral, attracting over 1000 likes, shares, and comments agreeing and disagreeing with my contrarian take. Some other big creators restacked or shared it, too. And I attracted a few dozen new subscribers for my Substack list: Not bad for five minutes of work. I’ve spent far more time on newsletters than have done far less for my brand. So what’s the takeaway...