Gary Vee says publish 6+ times daily on half a dozen channels and you’ll grow a business. Gary also has a team dedicated to his content strategy Creating and repurposing content sounds fine, but it can quickly become a stressful, low-paying job. Frankly, I don’t like spending that much time on the content hamster wheel. Enter AI. To use AI as part of a content creation workflow, craft a prompt that takes one piece of content and multiples it. I call this type of prompt the Content Multiplier, and here’s how it works. I’ve crafted a specific prompt for a Claude or GPT project. It ticks off these boxes: Persona: Who I want the AI to be I write a piece of content, like this email, an article, or a blog post. I paste my content into Claude or GPT, and it produces a few different variations that I can use for social media, in this case, LinkedIn. I review the outputs, pick one, clean it up, and hit schedule. I’ve posted a screenshot of the prompt below. I’m testing a paid newsletter offering daily Claude and ChatGPT prompts and templates for creators. You’ll be able to copy and paste these directly into your project of choice. I’m testing this offering with a small group - reply ‘ENGINEER’ if you want first access.
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You don’t need to write multi-thousand-word prompts to get a usable output from ChatGPT. Most creators overcomplicate writing AI prompts. They write paragraphs of instructions and still get mediocre outputs. A good ChatGPT prompt has four parts, and you can cover them in a few sentences. First, describe the Persona. This is where you tell the AI tool who it is. “You’re a master storyteller” or “You’re Steve Jobs.” This puts GPT in the right mindset. Next comes the Task. Be specific about what...
Writing and creating online has never been easier. I’m a big tools guy. Here are 15 tools any creator can use to get started: 1) SEMRush or AHREFS—for keyword research 2) ChatGPT or Claude—for content ideation 3) Canva—for creating images quickly and easily 4) Grammarly—as an AI-powered writing assistant. 5) Hemingway App—for improving the readability of a piece of writing 6) Ulysses or IA Writer—for writing and formatting articles for the web 7) Workflowy—for creating outlines. Tutorial here...
Hey Reader, I’m working on something for you and want to make sure it’s exactly what you need. Can you take 10 seconds to answer this quick poll? 👇 Which product would you be most interested in? Newsletter Monetization Playbook – How to get sponsors, ads, and recurring revenue from your email list. Content Repurposing and Strategy System – A step-by-step system to turn one piece of content into multiple high-performing formats across platforms. Advanced LinkedIn for B2B Leads – A proven...