Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
This New Tech Feels Like Cheating
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Hi Reader, They said a runner would never break a sub-two-hour marathon. That was until 2019. Kenyan man Eliud Kipchoge ran 42.195 KM in 1:59:40:2. (For running nerds, that’s 2.50 min/KM.) Kipchoge’s race was a seismic event for the sport of running. After the Vienna event, an odd thing happened. Some athletes and coaches complained about the prototype running shoes Kipchoge wore. His Nike Alphafly contained a carbon plate. This plate was unlike anything in running shoes to date. It propelled Kipchoge forward so he could run faster. Those who tried the shoes in the months after the race said, “It feels like running in trampolines.” But… Running purists argued on X this technology detracts from the sport. Fast forward to any big city marathon in 2024. Every professional and most amateur runners at the start line wears variations of those shoes. In fact: I ran a marathon in Portugal a few days ago… And I wore shoes with this tech, too. I’m hardly a professional runner, but… You can run faster in a pair of carbon plate running shoes versus regular running shoes. And your legs recover quicker, too. Does this crazy new technology take away from running at its purest? Perhaps. But most marathon runners want PBs. Carbon plate shoes won’t run the race or get that PB for you. But… If you’ve put the work in during training, they can help. It’s kind of like writing with AI. It won’t create high-performing content for you… but it can help. Now, many content creators love taking to Insta, X and Threads. They complain ChatGPT and Claude detract from writing at its purest. The results are bland and generic, they say. AI sucks creativity from writing, they complain. They have a case, but… AI is here to stay. And smart creators are adapting. You see, if you know how to write an effective AI prompt… If you’ve trained an AI bot on your voice… And if you’ve figured out what you should create versus what AI should do… It can help create and repurpose high-performing content much more easily. That’s a concept I teach inside my birthday bundle of workshops for creators. Five of my most popular works are available for purchase all this week but for this week only. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Over the years, I’ve switched business models a few times. Coaching is my preferred business model. It’s the ideal vehicle for most creators who want to go from A (broke) to B (profitable business). I’ll show you why. But first, here are a few models I tried. 1. Freelancing I freelanced as a tech journalist and copywriter in my 20s and early 30s. I enjoyed this business model the least. Freelance writers spend hours creating content for somebody else’s business. That’s ok when...
Hi Reader, The clock’s ticking! Get my bundle of 5 workshops plus one bonus product now. Usually, it's $600, but for the next few hours, it's only $197 for the lot. It comes with a 14-day money-back guarantee. But I will take the bundle down tonight. Buy now Write on, Bryan Collins
Hi Reader, You’ve got a few hours left to buy my bundle of workshops. The AI Content Repurposer Workshop How To Get Your First 1K Email Subscribers How to Earn $3-5k Writing Online How to Start a 6-Figure Newsletter Business Inbox Precision: Advanced B2B Email Marketing Techniques The Digital Writer’s Command Center Normally, these retail for $97 each, but you can buy the lot for $197… until the time elapses. It comes with a 14-day money-back guarantee. But I will take the bundle down...